MarTech Infrastructure
Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands…
Clarivoy & Treasure Data Launch Revolutionary CDP Solution for Automotive Dealerships
Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer…
#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
Is your business building true customer loyalty—or is it just locking customers into a system they can’t escape? Today, we’re…
#119 The Impact of Partnerships on Customer Experience
‘Duh’ was a common phase when I was an adolescent. Kids used it in a not-so-nice way to let the…
Unlocking car rental loyalty potential
Brands are perpetually in search of innovative ways to enhance customer engagement and drive loyalty. One often-overlooked avenue is the…
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data…
The increase in bot traffic threatens digital security
The rise of bot activity has emerged as a significant threat to digital security, and the implications of increased bot…
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…
Focusing on Solution-Led Approaches versus Product-Led Approaches
Organizations are increasingly recognizing the importance of adopting solution-led approaches over traditional product-led strategies. The insights shared in the recent…