CMSWire: CX Leaders: Integration, Not Budgets, Define Your Next Advantage
This article was written by Greg Kihlström for CMSWire. Connected insights turn consumer understanding into faster cycle times, stronger ROI and lasting customer loyalty.
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI…
CMSWire: Technical Debt Is a CX Issue. Here’s Why That Matters
This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn. The solution starts with your tech…
Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience
Your website might technically be “up,” but if it’s slow, your customers have already moved on. And they didn’t leave feedback—they just left. According to Catchpoint’s…
MarTech: Why the future of marketing depends on a smarter MOps function
This article was written by Greg Kihlström for MarTech. Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute…
Transforming the marketing integration pro
In marketing technology, the integration of artificial intelligence (AI) is heralding a new era of efficiency and personalization. The traditional methods of integrating marketing tools often…
Balancing automation with human touch in the patient experience
The healthcare landscape is undergoing a significant transformation, driven by technological advancements and a growing emphasis on patient-centered care. One of the pivotal discussions in this…
Accelerated insights enhance marketing effectiveness
The ability to derive insights from data quickly and effectively is paramount for marketers. The integration of advanced analytics with experimentation capabilities allows marketers to connect…
