Latest MarTech Infrastructure Posts
Brands need multiple solutions for a strong first-party data strategy
In the post-cookie world, where consumer data privacy concerns are at the forefront, relying on a single solution to comprise…
Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems…
Healthcare marketing amidst compliance challenges and roadblocks
Healthcare marketers face compliance challenges when it comes to securing protected health information (PHI) as part of the Healthcare Insurance…
Success with composable means starting small and focusing
This article discusses the importance of starting small and solving business problems when implementing a headless or composable commerce approach.