Latest MarTech Infrastructure Posts
Headless e-commerce and composable architecture
Headless e-commerce allows for a composable architecture, where brands can customize their technology stack to meet their specific needs.
Be realistic about how your organization embraces composability
Composability is a growing trend in the world of marketing technology. It refers to the ability to mix and match…
Tips for migration to a composable architecture
Migration to composable architecture is a topic that has gained significant attention in recent years, especially for e-commerce brands.
Headless commerce and the customer experience
Headless architecture, particularly in e-commerce, offers significant benefits in improving customer experience in the world of e-commerce. By decoupling the…
The importance of a marketing measurement framework
As businesses become more analytics-driven and consumers continue to move online, marketers need a sound system or framework that will…