Expert Advice for Marketing Leaders on MarTech, AI, & CX
Ideas, insights, and best practices on marketing technology stacks.
This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty.
When it comes to marketing, efficiency is everything. Knowing how to optimize a single marketing channel can be the difference between success and failure for your business. Marketing channels are the avenues through which you communicate with your target audience.
AI brings value to organizations by revolutionizing various aspects of the workplace. One of the key benefits of AI is its ability to analyze large amounts of data and provide valuable insights.
In this article, I’m going to walk you through some best practices as you revisit your audience segments to ensure you are getting maximum benefits for both your business and your customers.
Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As
technology continues to evolve, it is important for marketers to stay
up-to-date on MarTech options that can augment their marketing efforts.
MarTech can be divided into four main categories: customer information,
content & campaign delivery, measurement & reporting, and workflow &
automation. In this article, we will explain each of these categories in
detail and provide examples of how they can improve your marketing efforts.
Do you know what your organization’s marketing technology infrastructure looks like? If not, you may want to do some research and take a closer look.
The following was written by Greg Kihlström for Forbes Agency Council. Y
our marketing technology stack is a critical part of your infrastructure.
It enables you to acquire and retain customers while providing your teams
with the tools they need to be successful in creating, managing and
measuring content, campaigns and customer journeys.
As a marketer in today’s digital age, it can be difficult to keep up with
the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals
doesn’t have to seem impossible!
As a marketer, understanding the intricacies of your marketing technology
infrastructure is essential to making sure it’s running smoothly and
achieving your desired outcomes. Having a strategic roadmap in place will
help you ensure that all elements are connected and working together
effectively, allowing for greater efficiency, increased ROI from campaigns,
and reduced risk when deploying new initiatives. In this article, read
about how creating a transparent roadmap for your marketing tech stack can
benefit your organization and what steps you should take to build one.
Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be difficult to determine which tools are essential and which ones can be avoided.
