Are we really ready for an AI-driven Customer Experience? Part 1
By Matthew Egol and Greg Kihlstrom .With customer experience a primary point of competition for many brands today, and the current stream of new products and features utilizing artificial intelligence (AI) based tools, a marriage of AI and customer experience (CX) seems like a perfect pairing.
MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
CMSWire: Helming True Customer-Centric Journey Orchestration
This article was co-written by Greg Kihlström and Matthew Egol of JourneySpark Consulting. Read the full article here. In this article, we’re going to talk about how to ensure your customer journey orchestration is built on the premise of customer-centricity.
Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. Read the original article in full here. It’s hard to miss the consistent and continual stream of news and …
MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the …
CustomerThink: Conversational Marketing and the Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here. Conversational marketing can have a positive impact on the customer experience by …
Key differences between Marketing Operations and a PMO
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs
Fast Company: Meaningful uses of artificial intelligence for marketers
The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here. Artificial intelligence has applications for marketers and others within the …
The Enterprisers Project: ChatGPT and beyond: AI and the customer experience
This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here. Artificial intelligence (AI) is already transforming the way businesses operate and …
MarTech: North Star goals for category leaders: Agile, customer-centric culture
This article tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
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