Expert Advice for Marketing Leaders on MarTech, AI, & CX
Expert mode marketing technology, AI, and customer experience articles for marketers and other professionals from The Agile Brand Guide®.
AI doesn’t correct bad data. It does produce confident output built on
whatever you feed it. Because of this, most “AI failures” are actually
upstream data governance failures hiding behind polished outputs. Leaders
should treat data readiness as a product, with clear owners, thresholds,
and controls that prevent confident nonsense from scaling.
Bloomreach, the AI company for personalization, today announced its AI-powered marketing and search solutions are now available on Amazon Web Services (AWS) Marketplace. Bloomreach’s inclusion on AWS Marketplace will offer seamless integration of its tools with technology stacks built on Amazon Web Services, allowing more businesses around the world to recognize the impact of marketing and search powered by the company’s proprietary Loomi AI.
Let’s face it. The pressure to integrate AI into every facet of marketing is immense. Boards are asking about it, CEOs are mandating it, and our teams are navigating a veritable Cambrian explosion of tools, each promising to unlock unprecedented efficiency and personalization.
For B2B marketers looking to serve the SMB market, understanding their reality is not just beneficial—it’s paramount. The current landscape presents a fascinating paradox. While SMBs are increasing their marketing budgets, their confidence in the effectiveness of those dollars is simultaneously plummeting.
nuVizz, a leading provider of last-mile transportation management solutions, today announced it has been named a Representative Vendor in the 2025 Gartner® Market Guide for Last-Mile Delivery Technology Solutions¹.
For many of us in the marketing leadership trenches, the holiday season represents the culmination of a year’s worth of planning, strategy, and budget allocation. It’s our Super Bowl, where a single campaign can define brand perception and drive a significant portion of annual revenue.
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections reaching $45 billion by 2028. Adoption is meaningful, too: as many as 43% of people with voice-enabled devices use them for shopping activities. Of those, 51% use voice to research products, 22% buy directly, and 17% use it to reorder.
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite OOH notes that multisensory campaigns tend to drive stronger engagement, longer dwell times, and more social sharing than standard displays.
There’s a narrative in tech that construction, manufacturing, and energy companies are resistant to change. I’ve spent 26 years in this space, and I think that narrative is backwards.
The real problem? Technology companies are slow to understand physical industries. That realization shaped everything about how we built Briq. Here’s what we learned.
Brand is often relegated to the “nice-to-have” column, a luxury to be indulged in during boom times and the first thing on the chopping block when belts tighten. Yet, this perspective misses the most critical point: a strong brand is not an expense, but the ultimate economic engine. It’s the invisible hand that lowers acquisition costs, commands pricing power, shortens sales cycles, and fosters the kind of loyalty that no loyalty program can truly buy.
