MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s…
NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights…
Framer: Accelerating Digital Presence: Optimizing Websites for Continuous Growth
Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of…
Intuit Mailchimp: Precision E-commerce: A Strategic Blueprint for DTC Leaders
Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from…
Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact
Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for…
Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail
The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its…
