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Embracing AI for strategic decision-making
One of the key aspects of moving in the direction of a more autonomous enterprise…
The importance of optimizing and personalizing customer touchpoints
When customers have more options and higher expectations than ever before, optimizing and personalizing customer…
Contextual personalization in physical retail
Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to…
MartechView: From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024
This article was written by Greg Kihlström for MartechView. View the full article here. AI…
Data-driven experimentation drives growth
A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation…
MarTech: Laying the groundwork for AI in MOps: How to get started
This article was written by Greg Kihlström for MarTech. Read the full article here. As…
MarTech: Integrating AI into MOps: Aligning your platforms, data and processes, Part 2
This article was written by Greg Kihlström for MarTech. Read the original article here. Many…
CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
This article was written for CustomerThink by Greg Kihlström. Read the full article here. The…
On the importance of customer lifetime value
Importance of customer lifetime value. Customer lifetime value (CLV) is a crucial metric for businesses…