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Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a…
#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
Is your business building true customer loyalty—or is it just locking customers into a system…
#119 The Impact of Partnerships on Customer Experience
‘Duh’ was a common phase when I was an adolescent. Kids used it in a…
Unlocking car rental loyalty potential
Brands are perpetually in search of innovative ways to enhance customer engagement and drive loyalty.…
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As…
#625: Creating an agile brand with composable approaches, featuring Chris Bach
“Software is eating the world.” That was written over 14 years ago, back in 2011…
AI has potential to enhance marketing efficiency and personalization
In the rapidly evolving landscape of marketing technology, the integration of artificial intelligence (AI) has…
Generative AI in eCommerce: 7 Ways You Can Use AI to Stay Ahead of the Game
Generative AI is applied in the e-commerce industry for backend and customer-facing roles. In the…
Building brand community through belief
Building brand community through belief is a powerful strategy for businesses looking to establish a…