By
Categories
Trending Posts
#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a…
#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming…
33: One Amazing Thing About Roku with Dan Lapinski
Your brand is growing, and you know that your audience is watching streaming content. But…
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…
#697: Building the total experience for customers with AJ Joplin, Forrester
Does your AI-based interface talk to customers the way a real person would or is…
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to…
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Introducing Genesys Cloud AI Studio: Empowering Businesses with Responsible, Agentic AI for Transformational Customer Experiences
First release, Genesys Cloud AI Guides, will enable teams to design and govern more autonomous…