Category: Articles

81 market research statistics for 2026 on AI in research, consumer behavior, advertising, media, and buyer trends — compiled from 20 studies and fully sourced.

If you’re a marketing leader in an enterprise organization, you feel it every day. The C-suite, the board, even your own team are all looking for the promised land of AI-driven Return on Investment (ROI). The market is saturated with a sense of FOMO, a frantic race to deploy…

The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst increasing competitive intensity and shifting buyer behaviors.

Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a luxury but a fundamental expectation that drives engagement, loyalty, and sales.

The prevailing wisdom was that more choice was inherently better. But we’re starting to see the cracks in that foundation. For high-consideration purchases—the ones that are expensive, complicated, or simply hard to return—this endless choice has morphed from a benefit into a burden, creating a new kind of friction:…

A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals conducted from April 22-May 12, 2026, highlights widespread adoption and significant future investment plans.

The gap between what we train and what happens in the real world is a chasm where marketing return on investment (ROI) goes to die. But what if we could bridge that gap? What if we could use technology not to replace human interaction, but to perfect it? This…

This article was originally published on MarTech by Greg Kihlström. I sit through a lot of vendor pitches and conference keynotes. After enough of them, the slides blur. AI-powered routing. AI-powered insights. AI-powered content. By the third talk, you can’t tell whether you’re being sold the same product four…

Gen Z represents a pivotal consumer segment, yet their weekend habits, as illuminated by The Harris Poll’s The Gen Z Weekend Report, diverge significantly from previous generations. This demographic, aged 18-29, is characterized by a “connection paradox” — highly digitally connected yet experiencing significant loneliness — coupled with a…

Consumers are fundamentally altering how they evaluate brands by shifting from actively browsing multiple tabs to delegating their discovery and evaluation to artificial intelligence.