Framer: Accelerating Digital Presence: Optimizing Websites for Continuous Growth
Framer’s State of Sites ‘26 report, a survey of over 1,900 professionals reveals a significant disconnect between strategic imperatives and operational realities. While the speed of…
Intuit Mailchimp: Precision E-commerce: A Strategic Blueprint for DTC Leaders
Intuit Mailchimp’s recent report, The Ecommerce Playbook: A Practical Field Guide for Modern DTC Brands consolidates insights from 22 industry experts, offering a practical guide for senior…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from…
Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact
Artificial intelligence (AI) has progressed from experimental pilots to an integral component of enterprise customer experience (CX) strategies. While many organizations now leverage AI agents for…
Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail
The Incisiv 2026 Benchmark Index: Unified Commerce for Specialty Retail, conducted in partnership with Manhattan and Google Cloud, provides a comprehensive assessment of unified commerce capabilities…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its…
Synthesize to Optimize: Synthetic Personas Excel at Audits, Struggle With Context
The promise is intoxicating: “instant users” available 24/7, capable of testing a prototype in minutes rather than weeks, all for a fraction of the cost of…
AI adoption is accelerating faster than strategy, and organizational readiness. MarTech Futurist – March 23, 2026
This week’s intelligence from Harvard Business Review, Gartner, Forrester, and MarketingProfs converges on a single uncomfortable truth for marketing leaders: AI adoption is accelerating faster than…
