Category: Articles

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption by Greg Kihlström, AI and MarTech Futurist for The …

According to Content Debt: A $4.63 Trillion Business Liability, a recent report by Storyblok in collaboration with FT Longitude, this global content debt represents an annual burden of $4.63 trillion, surpassing Japan’s predicted GDP for 2026.

Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego rarely feel like that from the inside,” Cure says. The behavior surfaces when a leader is already afraid or under threat, and fear is precisely the state in which self-awareness gets harder to reach.…

The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become a constant hum in the background of every strategic discussion. The most common response, and a logical one at that, is to spin…

Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos into ads for Meta, TikTok, and YouTube Shorts, thinks the ground under that advice is moving. Just not the way the headlines say it is.

As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool. It’s about integrating this powerful technology with discernment. It’s about drawing a clear, unwavering line between tasks that can be accelerated and decisions that must remain fundamentally human. This is where true agility lies—not…

A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just 25% consistently measure AI’s impact with clear Key Performance Indicators (KPIs). This imbalance between adoption speed and strategic oversight necessitates a focused approach…

I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the AI4 conference in Las Vegas, and his perspective is a masterclass in pragmatism. He’s not a futurist selling a vision of a fully autonomous enterprise; he’s an architect in the trenches, building a data…

74 consumer behavior statistics for 2026 on AI shopping, payments, ad trust, brand loyalty, Gen Z, and pricing — compiled from 18 studies and fully sourced.