Category: Articles

The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously adapting to the transformative power of artificial intelligence (AI) and the imperative for cross-functional collaboration. This report offers a clear view into the current state of PR and provides…

The 2026 AI and Marketing Performance Index report, a data-driven study by GrowthLoop in partnership with Ascend2, reveals critical insights into how high-performing teams are leveraging AI and unified data to achieve these objectives. This report, based on a survey of 318 marketing and data professionals across North America…

The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from AI is immense and unyielding. The landscape is a cacophony of vendors promising transformation, each with a shinier “magic wand” than the last.

Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides data-driven insights illustrating that optimal send times vary significantly depending on whether the primary goal is opens, clicks, or conversions. For senior marketing and CX leaders, this underscores the…

The Randstad Workmonitor 2026 report revealed that nearly two-thirds of employers invested in AI within the past year, with over 60% reporting productivity improvements. Yet, adaptation remains uneven, highlighting an “AI reality gap” that stems from a skills deficit, not a technological one. This underinvestment in people carries tangible…

Customer experience (CX) remains a critical differentiator in enterprise operations, yet the gap between escalating customer expectations and delivered service is widening. A recent Verint report, The State of Customer Experience 2026, highlights that over half of businesses are currently falling short of customer service expectations.

The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of commercial decision-making processes. This requires senior marketing and CX leaders to move beyond isolated functional improvements and embrace an integrated, AI-driven commercial model.

This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers the early days of the web, mobile, or social media. However, the sheer velocity of AI’s adoption curve presents a unique and pressing challenge.

The iSpot 2026 Video Ad Spend & Strategy Report, based on a survey of over 200 marketers with substantial TV spend, provides critical insights into anticipated budget shifts, measurement priorities, and the challenges and opportunities presented by AI. This analysis outlines the strategic imperatives for enterprise leaders to optimize…

We’ve become so fixated on resolving issues quickly that we often fail to ask the more important question: Why are customers contacting us in the first place?