Category: Articles

The Smarter Sorting study, Product Truth in the Age of Agentic Commerce: A Multi-Platform Evaluation of AI Shopping Systems’ Accuracy, Completeness, and Regulatory Reliability (2025), exposes persistent challenges in delivering “product truth”—a SKU-level representation that is accurate, complete, and regulatory-aligned.

While ad executives increasingly leverage AI in creative processes, The AI Gap Widens, new research from IAB and Sonata Insights reveals that consumers hold significantly less positive views on AI-generated advertising than advertisers assume. For senior marketing and customer experience (CX) leaders, addressing this disconnect through strategic disclosure and…

Retail Media Networks (RMNs) are no longer the new kid on the block; they are a multi-billion-dollar line item on nearly every CPG P&L. The promise was alluring: leverage rich, first-party shopper data to reach consumers at the point of purchase. Yet, for many seasoned marketing leaders, the reality…

Getting buy-in from skeptical teams and what actually drives adoption 

The ground is shifting from a world where consumers browse a list of ten blue links to one where they receive a single, synthesized answer. This transition to what some call “Answer Engine Optimization” (AEO) isn’t just an incremental update; it’s a fundamental rewiring of product discovery. As Kimberly…

If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics are not the same thing as operational performance across real workflows.

Carrier price hikes are quietly squeezing margins, and small e-commerce businesses can’t afford to ignore the impact.

As we enter 2026, we find that, while traditional gifting remains important, how we shop for love has changed, and it says as much about our emotional intelligence as it does our need for convenience.

For many enterprise marketing leaders, the reality on the ground feels less like a revolution and more like a series of expensive science fairs. Ambitious projects, meant to redefine the customer experience, often stall out in the pilot phase, never to see the light of day. The graveyard of…

In a digital-first world where speed and efficiency often take center stage, the real opportunity for brand loyalty isn’t in making things faster. It’s in making them feel different. That’s where small, unexpected moments come in—the kind of gestures that aren’t scripted, but still say, “We see you.”