Category: Articles

We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company that has navigated this complex landscape to become a leader in voice AI. His journey offers a masterclass not in hype, but in the pragmatic, strategic choices that underpin sustainable, world-class growth.

The real challenge, and the greater opportunity, lies not in replacing human effort but in amplifying it. This requires a more nuanced approach, an intentional choreography between human creativity and machine capability. It demands that we move beyond the rigid, outdated frameworks of customer segmentation and learn to read…

Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst conversations. These include Scott Brinker, Greg Kihlström, David Raab, Theresa Regli, and more.

In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership, a buzzword in boardrooms, and a frequently unfulfilled promise for teams on the ground. We talk about breaking down silos, but our technology stacks often reinforce them.

Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn D. Nelson. What began with an oversized foam-filled “sac” built in a college apartment has evolved into a nearly billion-dollar, publicly-traded company redefining the furniture category.

For CMOs and other marketing leaders, the promise of a single source of truth has always felt just over the horizon. Yet, with each passing year, that horizon seems to be receding into the distance like a mirage. The challenge is no longer a lack of data; it’s a…

In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI models, programmatic advertising platforms, and an ever-expanding arsenal of MarTech solutions designed to optimize every click and impression. The prevailing logic is one of scale, efficiency, and technological superiority.

The era of the “corporate megaphone” is dead. For decades, traditional public relations relied on a centralized command center: a small group of executives crafting sanitized messages to be broadcast from the top down.

In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation, creating seamless customer journeys, and responding to market shifts with a nimbleness that borders on clairvoyance. Yet, we are often tethered to technology stacks that resemble a geological cross-section, with layers of legacy systems,…

The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction. This article was written by Greg Kihlström for CMSWire.