Category: Articles

Innovation is the lifeblood of successful teams, but fostering it consistently can be challenging. This article presents expert-backed strategies to encourage repeatable innovation within your organization. From creating psychological safety to implementing structured methodologies, these approaches will help teams unlock their creative potential and drive continuous improvement.

AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically accelerated. In the B2B world, where purchase decisions are long and complex and personalization is notoriously hard to scale, the opportunities—and risks—of AI adoption are multiplying fast.

This article was written by Greg Kihlström for CMSWire. More than half of companies admit legacy systems are causing churn. The solution starts with your tech stack.

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively?

The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy; it’s rapidly becoming a tangible reality. But while many organizations focus on AI’s cost-saving potential, true value lies in its ability to amplify the human element, creating a network effect that elevates both employee…

Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the…

Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether. They are not followers of narrative; they are the authors. By strategically engineering narratives designed to shift perception, lead dialogue, and align with their audience’s deepest values, these organizations…

Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees daily how post-purchase chaos—delays, stockouts, and returns—undermines even the…

This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as…

Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork. Today we’re going to talk…