Category: Articles

In today’s increasingly digital world, print marketing is making a comeback as a powerful tool for personalized communication. As digital environments become saturated with advertisements and messages, personalized print communications are gaining more attention for their ability to connect deeply with audiences. According to the Print Impact Report by…

Marketers and advertisers are constantly looking for innovative ways to engage with their target audiences. Traditional advertising methods are facing challenges such as ad blockers and cookie deprecation, making it increasingly difficult to reach consumers effectively. In response to this, in-play advertising has emerged as a new and unique…

In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology crucial for retailers to continue targeting the right customers effectively.

MarTech, or marketing technology, is a broad and complex field that encompasses a wide range of tools and platforms designed to help businesses collect data, deliver marketing campaigns, and analyze their marketing efforts. At its core, MarTech is all about data, delivery, and analysis.

This article was based on the interview with AJ Joplin of Forrester by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original …

It is hard to ignore the significance of consumer loyalty and advocacy in today’s competitive retail landscape. Zarina Stanford, CMO at Bazaarvoice emphasizes that while price and value are important factors for consumers, they are also looking for a positive shopping experience and incentives such as rewards and loyalty…

Experimentation drives continuous improvement in customer experience and business success. The podcast transcript highlights the importance of experimenting with new ideas, technologies, and strategies to better serve customers and meet their evolving needs. By constantly testing and iterating on different approaches, companies can gather valuable insights on what works…

In B2B marketing, creating content that not only engages but also converts is crucial. Today, we’re joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He’ll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends.

When consumers can get what they want whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. With the rise of online shopping and the increasing number of sales channels available to retailers and brands, it has become essential to streamline and manage online…

Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.