Meltwater: Elevating Enterprise PR: Strategic Imperatives in an AI-Driven Landscape
The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously adapting to the transformative power of artificial intelligence (AI) and the imperative for cross-functional collaboration. This report offers a clear view into the current state of PR and provides strategic guidance for senior marketing and CX leaders aiming to maximize PR’s impact within their organizations.