Expert Mode: Closing the B2B Activation Gap with an Ecosystem Approach
We’ve all been there. You’re a B2B marketing leader by day, meticulously orchestrating complex, multi-touch attribution models and nurturing six-figure deals through a nine-month sales cycle.…
Expert Mode: Rewriting the Marketing Playbook in the Age of AI
In a recent conversation, I spoke with Lisa Avvocato, CMO at Vitam, who brings a clear-eyed perspective from her experience in retail tech and now on…
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the resulting impact on customers has actually declined by 20%. They call…
Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information discovery is placing more trust in the narrative surrounding your brand…
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where to invest for maximum impact. How do you decide between localizing…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution and more like a series of expensive science fairs. Ambitious projects,…
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make ads, but in learning how to advertise within AI itself—specifically, within…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for marketing leaders. We invest in sophisticated technology to build relationships and…
