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Expert Mode: The Human Touch in a Tech-Driven World

Oct 9, 20255 min read

The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these advancements offer undeniable benefits in terms of efficiency and scale, they also raise a critical question: are we sacrificing genuine human connection at the altar…

Expert Mode from The Agile Brand Guide®

Expert Mode: Redefining Loyalty in the Age of Experiential Travel

Oct 7, 20256 min read

The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique challenges and opportunities for marketers.  Customer loyalty programs, once a cornerstone of customer retention, must adapt to the changing demands of today’s travelers. 

Expert Mode from The Agile Brand Guide®

Expert Mode: Building Belief in Marketing at Scale

Oct 5, 20257 min read

Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at not one, but two global organizations. That gives her a unique vantage point: she hasn’t just built marketing campaigns—she’s built the case for why marketing…

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating the Furniture Retail Landscape with Agentic AI

Oct 4, 20255 min read

The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors and rapid technological advancements. For furniture retailers, this presents a unique set of challenges.  The sheer volume of products, coupled with the intricacies of managing…

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating the Nuances of Consumer Confidence

Oct 2, 20255 min read

Marketing as an industry and a practice is in constant flux, a dynamic environment shaped by evolving consumer behaviors and technological advancements.  Understanding these shifts, particularly the nuances within different generational segments, is paramount for brands aiming to thrive. The…

The Agile Brand Guide
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