Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing at Canva by Greg Kihlström, AI and MarTech keynote speaker for…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such a transformation. Over the course of a decade, they moved from…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience programs. We’ve built dashboards, tied bonuses to it, and presented its…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and unlock the efficiencies promised by an agentic workforce. We are moving…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single celebrity is hired or camera rolls, the only metric that truly…
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at Capillary Technologies by Greg Kihlström, AI and MarTech keynote speaker for…
Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a more resilient system that empowers local teams without enabling brand chaos.…
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies & Growth at Bynder by Greg Kihlström, AI and MarTech keynote speaker…
