Category: Expert Mode

Marketing leaders, in particular, are under immense pressure to demonstrate ROI on significant technology investments, and the promise of generative AI feels like the answer we’ve been waiting for. We see the potential everywhere—from content creation and campaign personalization to customer service and analytics.

Keyni CEO Jared Navarre argues AI is compressing marketing roles rather than automating tasks, and that the vacancy nobody reopens is the real story.

Ask a marketing leader how many AI initiatives their organization is running and you’ll usually get a number. Four, maybe nine. The copywriting assistant, the personalization model somebody built on top of the CRM, whatever the agency is piloting this quarter. The number feels solid because it corresponds to…

Which does more for a company over five years — a wellness platform announced at an all-hands with a slide and a hashtag, or a fruit delivery that shows up every Tuesday and never gets announced at all?

I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests that the natural evolution of A/B testing is already here, and it promises to move marketing from a state of periodic testing to…

Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012. The customer data platform did it in 2018. Both promised coordination, both arrived with a diagram showing everything else plugged neatly underneath, and…

Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up on the invoice — metered, every time a model runs. Asked where climbing AI spend actually comes from in a marketing organization, he didn’t talk about model pricing. He talked about how much of…

The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what builds confidence in an AI agent, consumers put the ability to reverse a mistake at the top — ahead of accuracy, ahead of transparency. 57% said being able to undo an AI’s action makes…

Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were once the exclusive domain of enterprise marketing departments. They can automate workflows, personalize customer interactions, and optimize for local search with an agility that can leave larger organizations looking flat-footed.

How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with the cold, hard logic of a machine? According to Rachel Thornton, CMO of Enterprise at Adobe, this isn’t a far-off hypothetical.