Category: Expert Mode

Which does more for a company over five years — a wellness platform announced at an all-hands with a slide and a hashtag, or a fruit delivery that shows up every Tuesday and never gets announced at all?

I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests that the natural evolution of A/B testing is already here, and it promises to move marketing from a state of periodic testing to…

Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012. The customer data platform did it in 2018. Both promised coordination, both arrived with a diagram showing everything else plugged neatly underneath, and…

Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up on the invoice — metered, every time a model runs. Asked where climbing AI spend actually comes from in a marketing organization, he didn’t talk about model pricing. He talked about how much of…

The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what builds confidence in an AI agent, consumers put the ability to reverse a mistake at the top — ahead of accuracy, ahead of transparency. 57% said being able to undo an AI’s action makes…

Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were once the exclusive domain of enterprise marketing departments. They can automate workflows, personalize customer interactions, and optimize for local search with an agility that can leave larger organizations looking flat-footed.

How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with the cold, hard logic of a machine? According to Rachel Thornton, CMO of Enterprise at Adobe, this isn’t a far-off hypothetical.

Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping — and why product data, brand trust, and owning the customer now decide it.

The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps the most visible arena for this conflict. We are told to express our unique identity through what we wear, and yet the system that enables this expression contributes 20% of the world’s polluted water.…

Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows the generation, the clean chat window, the workflow that runs beautifully on stage, and the room nods. The purchase gets justified on what…