Category: Expert Mode

In our collective rush toward the digital horizon, many of us have overlooked a fundamental truth: the most powerful channel for product discovery isn’t a social feed or a search engine. It’s the brick and mortar retail store.

I spoke with Peter Giordano, GM of Ads, Platform, and Growth Services at DoorDash, a company that has not only witnessed this compression but has built one of the fastest-growing commerce media networks in history on top of it

The mandate to innovate, to integrate AI, to move faster, is no longer a gentle suggestion from the boardroom; it’s a roar. Every conference, every webinar, every vendor pitch is a fresh reminder that if you’re not sprinting, you’re already behind. This has created a frantic scramble to deploy…

How Körber folded 40+ brands into one, then launched Infios on its own, and the one question it uses to decide when a master brand helps.

As marketing leaders, we are the designated champions of the customer. We craft the brand promise, articulate the value proposition, and design the journeys we hope our customers will follow. We invest heavily in technology and talent to deliver seamless, personalized interactions. Yet, we are all too aware of…

The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple: a more direct route from advertiser to publisher must be more efficient, transparent, and cost-effective.

The directive from the C-suite is unambiguous: implement AI across the enterprise. For CMOs and enterprise marketing leaders, this is less a suggestion and more a mandate, a clear signal that the future of customer engagement is inextricably linked with intelligent automation.

The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo oversell its capabilities? While technology can certainly be the culprit, my experience interviewing hundreds of experts in this space points to a more…

For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and hope that sheer reach and repetition would embed your brand into the cultural consciousness.

SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make vendor compliance decisions at machine speed.