Category: Expert Mode

As recent Salesforce research shows, with 95% of organizations adopting AI while 66% report increased mobile worker turnover, this is not a hypothetical problem. It’s a quiet crisis unfolding at doorsteps everywhere.

Kaz Ohta’s observation about “AI laziness” is astute and serves as a warning. The temptation to blindly trust and forward the output of an AI is a significant risk. The effective marketing teams of the future will be those that develop a new muscle for human-AI collaboration.

Direct One CEO Evan Stewart on why most direct mail tests fail before anything prints, and what a defensible holdout and measurement setup looks like.

New research from the CMO Council, in partnership with MarTech Tribe, suggests that the entire apparatus of tech buying has been optimizing for the wrong thing. Instead of asking “What is the best tool?” the highest-performing organizations are implicitly asking, “What is the right tool *for us, right now*?”

Direct One CEO Evan Stewart on why most direct mail tests fail before anything prints, and what a defensible holdout and measurement setup looks like.

Parloa CMO Latané Conant argues marketing’s most valuable customer research is already sitting unused inside the contact center — and how to find it.

This article was based on the interview with TransUnion’s Matt Spiegel on the AI confidence-readiness paradox by Greg Kihlström, MarTech and AI Adoption futurist and keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here: There’s a peculiar tension in the enterprise marketing…

The future doesn’t belong to the companies that do the most with AI; it belongs to the ones that do the smartest things with it. And that requires a leader who knows what’s actually inside their AI budget.

Ralf Haug, CEO and co-founder of Yolm, thinks that peace is about to break. Yolm builds business software that runs a company’s operations and reporting on a single live database, so Haug has an obvious stake in what follows.

Ashleigh Cook, CMO at RainFocus, argues that marketing leaders should stop treating events as places where content gets delivered. In her view they’re places where buying decisions speed up, and they should be planned and measured that way.