Category: Expert Mode

SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make vendor compliance decisions at machine speed.

Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer down, over the customer record that any answer gets built from. Her question for marketing leaders is whether a brand can still see its own customers once a model sits between the two.

Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned. In written responses for Expert Mode, he argues that the way content goes bad has almost nothing to do with anyone’s decision, and that the controls marketing teams rely on to bury old pages…

The world of retail media networks (RMNs) has followed this path, rocketing from a niche channel to a foundational pillar of many marketing budgets. Yet, for all its growth, a significant piece of the puzzle remains stubbornly in the “experimental” phase for many: in-store media. While the majority of…

Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing.

Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, thinks we’ve been aiming at the wrong artifact. We keep trying to fix the media plan. He argues the plan is just the receipt for a decision leadership hasn’t actually made — a decision about how many things a campaign…

Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming a potential point of friction into a strategic advantage. By digging into their approach, we can uncover a practical playbook for building a…

Donatas Smailys, co-founder and CEO of Billo, a creator economy platform that turns creator video into performance ads, argues the shift is bigger than scale — and that the companies moving fastest are about to break the exact thing they’re reaching for.

For the better part of a decade, the Customer Data Platform (CDP) has held a specific, if sometimes nebulous, role in the enterprise MarTech stack. It was the system of record, the single source of truth, the place where all your customer data was meant to live in harmonious,…

Resilience belongs to other people. It’s a risk function, an IT function, a line item in the compliance budget. When the systems go down, marketing’s job starts — the holding statement, the sentiment monitoring, the apology campaign, the quarter spent buying back goodwill. Most of us have accepted that…