Category: Expert Mode

In a conversation with Airstream CMO Mollie Hansen and Nomadics Founder Chris Pendl, we explored how they moved beyond the typical marketing playbook to build an experience that customers pay for, creating a self-sustaining engine for brand advocacy, authentic content, and genuine connection.

In August 2025, 8×8 launched The Power of You, a brand platform built on short, cinematic films about real IT and customer experience leaders from its customer base, produced with generative AI.

Underscore CEO Lauren Boyer on what CMOs really pay when an agency learns their category, and why a credentials deck full of logos isn’t specialization.

Drawing on insights from TrustRadius’s comprehensive “2026 B2B Buying Disconnect” report, which surveyed thousands of software buyers and vendors, we can begin to map this new terrain. The findings, as shared by Katie Allison, Senior Manager of Research and Insights at TrustRadius, don’t just signal a need for tactical…

Coveo CPO Peter Curran on why the brand site is now a system of truth, where not to deploy AI, and the intent map every CMO can build for free.

Hilary Smith, the CMO of Linnworks, whose career at the intersection of e-commerce, data, and automation provides a uniquely clear-eyed view of this challenge. Her perspective is a necessary one for any marketing leader who wants to ensure the promises they make in their campaigns can actually be kept…

As we get closer to the data, are we inadvertently moving further away from the human? Are we building systems that know everything about a customer’s behavior but understand nothing of their motivations?

BrainTrust Partners CEO Tim Hayden argues AI ROI is a retention question. What CMOs should put on the budget line, and how to test data readiness in a week.

Mitel’s Andrew Black on why AI review means fixing the skill, not the draft — and why judgment about what not to build is the skill worth hiring for.

LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.