Category: Expert Mode

Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants.  It’s rapidly becoming a cornerstone for businesses of all sizes, and surprisingly, small and mid-sized businesses (SMBs) are leading the charge. While enterprise organizations grapple with the…

The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers.  One company at the forefront of this transformation is Stitch Fix, a personalized styling service that seamlessly…

The winds of change are sweeping through the landscape of customer experience (CX), carrying with them the promise of a post-dashboard world.  While dashboards have long been the bedrock of CX operations, their static nature is increasingly at odds with…

The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for…

Building a brand from the ground up is a daunting task for any marketing leader, but imagine doing so for a newly spun-off company with 90,000 employees across 60 markets.  This was the challenge Maria Winans, CMO of Kyndryl, embraced…