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Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these advancements offer undeniable benefits in terms of efficiency and scale, they also raise a critical question: are we sacrificing genuine human connection at the altar…
Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique challenges and opportunities for marketers. Customer loyalty programs, once a cornerstone of customer retention, must adapt to the changing demands of today’s travelers.
Expert Mode: Building Belief in Marketing at Scale
Sangeeta Prasad has had the rare experience of launching the Chief Marketing Officer role at not one, but two global organizations. That gives her a unique vantage point: she hasn’t just built marketing campaigns—she’s built the case for why marketing…
Expert Mode: Navigating the Furniture Retail Landscape with Agentic AI
The retail landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors and rapid technological advancements. For furniture retailers, this presents a unique set of challenges. The sheer volume of products, coupled with the intricacies of managing…
Expert Mode: Navigating the Nuances of Consumer Confidence
Marketing as an industry and a practice is in constant flux, a dynamic environment shaped by evolving consumer behaviors and technological advancements. Understanding these shifts, particularly the nuances within different generational segments, is paramount for brands aiming to thrive. The…