Category: Expert Mode

The marketing technology landscape continues to evolve at a rapid pace.  Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is…

The current buzz around AI has many enterprise marketing leaders scrambling to understand how to effectively leverage this technology. While text-based AI has seen significant adoption, the potential of multimodal AI—which incorporates visual and audio data—remains largely untapped. 

Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry faces unique marketing challenges. Many perceive procurement as a mere checkbox exercise or a…

The lines between B2B and B2C customer experience (CX) are blurring.  B2B buyers, influenced by their consumer experiences, now expect the same level of seamlessness and personalization they encounter in their personal lives. For companies operating in both spheres, like…

The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise marketing leaders both intrigued and apprehensive. While the transformative potential of AI is undeniable, the current hype cycle necessitates a discerning approach.