Category: Expert Mode

In enterprise marketing, data is never in short supply. Insight, however, is a far scarcer commodity. We are swimming in dashboards, reports, and terabytes of user events, yet the fundamental story of the customer—their intent, their frustration, their multi-session, multi-device…

The transformative potential of artificial intelligence (AI) in marketing is undeniable. From streamlining operations to personalizing customer experiences, AI promises a new era of efficiency and effectiveness. Yet, amidst the excitement, a critical question lingers: are we truly harnessing AI’s…

Just when we thought we had a handle on the omnichannel chaos, along comes the generative AI revolution, adding a powerful, and at times bewildering, new dimension. The pace of change is no longer just fast; it’s blistering. The fear…

As marketing leaders, we live and die by digital metrics and measurements. We obsess over click-through rates, scroll-depth, and algorithmic favor. We’ve become masters of a world measured in pixels and milliseconds, constantly striving to capture a sliver of attention…

The transformative potential of AI in customer experience (CX) is undeniable.  While the hype around AI can be overwhelming, its practical applications are already reshaping how businesses interact with their customers.  For marketing leaders, understanding how to effectively leverage AI…