Category: Expert Mode

The future doesn’t belong to the companies that do the most with AI; it belongs to the ones that do the smartest things with it. And that requires a leader who knows what’s actually inside their AI budget.

Ralf Haug, CEO and co-founder of Yolm, thinks that peace is about to break. Yolm builds business software that runs a company’s operations and reporting on a single live database, so Haug has an obvious stake in what follows.

Ashleigh Cook, CMO at RainFocus, argues that marketing leaders should stop treating events as places where content gets delivered. In her view they’re places where buying decisions speed up, and they should be planned and measured that way.

In a conversation with Airstream CMO Mollie Hansen and Nomadics Founder Chris Pendl, we explored how they moved beyond the typical marketing playbook to build an experience that customers pay for, creating a self-sustaining engine for brand advocacy, authentic content, and genuine connection.

In August 2025, 8×8 launched The Power of You, a brand platform built on short, cinematic films about real IT and customer experience leaders from its customer base, produced with generative AI.

Underscore CEO Lauren Boyer on what CMOs really pay when an agency learns their category, and why a credentials deck full of logos isn’t specialization.

Drawing on insights from TrustRadius’s comprehensive “2026 B2B Buying Disconnect” report, which surveyed thousands of software buyers and vendors, we can begin to map this new terrain. The findings, as shared by Katie Allison, Senior Manager of Research and Insights at TrustRadius, don’t just signal a need for tactical…

Coveo CPO Peter Curran on why the brand site is now a system of truth, where not to deploy AI, and the intent map every CMO can build for free.

Hilary Smith, the CMO of Linnworks, whose career at the intersection of e-commerce, data, and automation provides a uniquely clear-eyed view of this challenge. Her perspective is a necessary one for any marketing leader who wants to ensure the promises they make in their campaigns can actually be kept…

As we get closer to the data, are we inadvertently moving further away from the human? Are we building systems that know everything about a customer’s behavior but understand nothing of their motivations?