Category: Expert Mode

How Körber folded 40+ brands into one, then launched Infios on its own, and the one question it uses to decide when a master brand helps.

As marketing leaders, we are the designated champions of the customer. We craft the brand promise, articulate the value proposition, and design the journeys we hope our customers will follow. We invest heavily in technology and talent to deliver seamless, personalized interactions. Yet, we are all too aware of…

The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple: a more direct route from advertiser to publisher must be more efficient, transparent, and cost-effective.

The directive from the C-suite is unambiguous: implement AI across the enterprise. For CMOs and enterprise marketing leaders, this is less a suggestion and more a mandate, a clear signal that the future of customer engagement is inextricably linked with intelligent automation.

The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo oversell its capabilities? While technology can certainly be the culprit, my experience interviewing hundreds of experts in this space points to a more…

For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and hope that sheer reach and repetition would embed your brand into the cultural consciousness.

SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make vendor compliance decisions at machine speed.

Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer down, over the customer record that any answer gets built from. Her question for marketing leaders is whether a brand can still see its own customers once a model sits between the two.

Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned. In written responses for Expert Mode, he argues that the way content goes bad has almost nothing to do with anyone’s decision, and that the controls marketing teams rely on to bury old pages…

The world of retail media networks (RMNs) has followed this path, rocketing from a niche channel to a foundational pillar of many marketing budgets. Yet, for all its growth, a significant piece of the puzzle remains stubbornly in the “experimental” phase for many: in-store media. While the majority of…