Category: Expert Mode

Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were once the exclusive domain of enterprise marketing departments. They can automate workflows, personalize customer interactions, and optimize for local search with an agility that can leave larger organizations looking flat-footed.

How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with the cold, hard logic of a machine? According to Rachel Thornton, CMO of Enterprise at Adobe, this isn’t a far-off hypothetical.

Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping — and why product data, brand trust, and owning the customer now decide it.

The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps the most visible arena for this conflict. We are told to express our unique identity through what we wear, and yet the system that enables this expression contributes 20% of the world’s polluted water.…

Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows the generation, the clean chat window, the workflow that runs beautifully on stage, and the room nods. The purchase gets justified on what…

What do you do when the cost of delivering your product changes faster than you can update your price list?

This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI by Greg Kihlström, AI and MarTech keynote speaker for The Agile …

This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption by Greg Kihlström, AI and MarTech Futurist for The …

Most leaders don’t recognize the moment their own defensiveness closes a door. “Defensiveness and ego rarely feel like that from the inside,” Cure says. The behavior surfaces when a leader is already afraid or under threat, and fear is precisely the state in which self-awareness gets harder to reach.…

The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become a constant hum in the background of every strategic discussion. The most common response, and a logical one at that, is to spin…