Category: Expert Mode

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and…

Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic brand management, and responsible technology adoption in the age of hyper-personalization.

In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling ambitious—some level of humanity. But achieving that elusive balance has historically required uncomfortable trade-offs: 24/7 responsiveness meant hiring an army…

Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you could talk to your ideal customer without the logistics of scheduling a focus group or the potential bias of a survey? It’s a tantalizing promise,…

Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered across their slides. But too often, it’s still just that—talk. Dana Bodine, Vice President of Marketing at Trustpilot, wants to change that. Her mission: to…