Category: Expert Mode

When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s not just a branding story—it’s a signal that the industry is about to change. Again.

When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin Shapiro wants them to think differently. As the creator of the MarTech Podcast and founder of I Hear Everything, Shapiro has helped brands evolve from…

There’s a new kind of customer out there. They’re not patiently moving through your sales funnel. They’re not marveling at your brand’s latest customer loyalty gimmick. They are the center of their own universe—and they expect your business to orbit…

If customer experience were a dinner guest, it would be the kind that arrives late, repeats itself, and then disappears before dessert. At least, that’s how most people feel when dealing with today’s contact centers—reactive systems that rely on outdated…

In a time when consumers are buying into values as much as they’re buying products, authenticity has become the holy grail of brand strategy. The problem? Too many brands treat authenticity like a checkbox—or worse, like a costume. That’s where…