Category: Expert Mode

Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees…

Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code for “sell harder with friendlier emojis.” In Belgium’s hyper-competitive telco market, Telenet turned that trope on its head. Instead of nudging customers to upgrade, the…

Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the real secret lies in milliseconds. In the world of digital experience, speed isn’t just…

Marketers have never had more data, more tools, or more pressure to move fast. And yet, most are still waiting days—sometimes weeks—to publish a web update, launch a campaign, or fix a typo. Why? Because the CMS they depend on…

The holiday season may feel like it ends with a bang on December 25, but for savvy marketers, the real fireworks begin on December 26. While most brands pack up their campaigns and coast through the New Year, a small…