Expert Advice for Marketing Leaders on MarTech, AI, & CX
Podcast episodes and articles related to The Innovation Economy’s Inspiration + Location series
Arlington County, located in Virginia, is actively promoting tourism growth through its new branding campaign called “All in Arlington.” Emily Cassell, the Director of Marketing for Arlington Convention and Visitors Service (ACVS), discussed the county’s efforts to attract leisure and business travelers and position Arlington as a top destination on a recent episode of The Innovation Economy podcast.
According to data from the U.S. Travel Association, there is a promising forecast for travel in 2023. It is predicted that the number of domestic trips, including both business and leisure, will surpass the levels seen in 2019 for the first time, marking a significant recovery from the impact of the COVID-19 pandemic.
Today we’re going to talk about the valuable role that destination marketing and building a strong destination to market plays in the overall growth of the business community in a region.
To help me discuss this topic, I’d like to welcome Emily Cassell, Director, Arlington Convention and Visitors Service, based in Arlington County, Virginia.
Today we’re going to talk about the role of the arts in a community that serves businesses, employees, residents, and visitors. To help me discuss this topic, I’d like to welcome Alissa Maru, Associate Curator at Mason Exhibitions Arlington at George Mason University.
Today we’re going to talk about the partnership between business and their location, and the benefits of partnership.
To help me discuss this topic, I’d like to welcome Michael Stiefvater, Acting Director, Business Investment at Arlington Economic Development.
Today we’re going to talk about artificial intelligence and machine learning in the enterprise, where it is today and where it’s currently headed, as well as the role of place in building talented data and technology teams.
To help me discuss this topic, I’d like to welcome Scott Love, Founder & CEO of Lovelytics.
Today we’re going to talk about the role of public art in place and its relationship to the people who live and work in a place like Arlington County, Virginia.
To help me discuss this topic, I’d like to welcome Angela Anderson Adams, Director Arlington Public Art at Arlington Economic Development.
Inviting artists to play a major role in designing and enhancing the civic realm shouldn’t be the byproduct of a sudden cultural shift brought on by a pandemic. It can’t be an afterthought or a quick fix to creating a unique place that will attract business and residents. And if you ask Arlington’s Public Art Director Angela Anderson Adams, a bold art plan for public art in a community might take nearly 40 years of investment and big visioning.
One Arlington organization is working to change that. Since 2015, Rosie Riveters has been on a mission to raise the rate of women working in STEM fields while boosting innovation through diversity training in the future workforce. Teaching technical skills and complex science may seem best suited to mature, higher education students, but for Rosie Riveter Director and Founder Brittany Greer, pre-school is the perfect place to start teaching girls.
Arlington Economic Development asked the question, what does the creative economy have to do with the military? Turns out, a lot more than you might think. At the May 16th Return on Creativity seminar: Leading From the Front, a diverse panel of former and active members of the military spanning three generations talked about how their military training and experiences influenced their business leadership and acumen.
What if the art and design students teamed up with engineers, business majors and programmers to tackle issues in banking and health care? What if scientists using data for biocomplexity and behavioral research tapped creative thinkers for breakthrough results? What if your creative ‘side hustle’ is now contributing to a $6billion online sector? And what if the competitive advantage in a 104-year-old blue chip ‘startup’ company is a big team of creatives?
