Most orgs are investing in AI at the wrong layer. Martech Futurist | May 12, 2026
The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying tools on top of…
CMOs won’t be running campaigns, they’ll be orchestrating networks. Martech Futurist | May 9, 2026
The CMO role is being rewritten by the marketing technology (and related) architecture that is running the enterprise. Forrester’s new research makes it explicit: the next-generation…
Measuring AI adoption is one thing. Measuring impact will get real results. Martech Futurist | April 30, 2026
Recent research from Forrester, Gartner, and HBR converges on a hard truth: the AI transition in marketing has moved past experimentation — and most teams aren’t…
Focus on people, not just (AI) platforms. Martech Futurist | May 4, 2026
AI adoption is failing not because of technology gaps, but because of human ones. The research is unambiguous — organizations are deploying AI at scale while…
Micro-productivity can’t be all there is to gain from AI. Martech Futurist | May 2, 2026
This week’s research from HBR, Forrester, and MarketingProfs paints a clear picture: the CMOs winning with AI aren’t the ones with the most tools — they’re…
The tools are ahead of the strategy. The strategy is ahead of the operations. Martech Futurist | April 26, 2026
AI in marketing is moving faster than the organizations deploying it. Agentic AI is already making autonomous decisions in campaign optimization, personalization, and media buying, but…
80% of CEOs now expect AI to force fundamental operational overhauls. Martech Futurist | April 24, 2026
This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools —…
CMOs need to be AI realists, not enthusiasts. | Martech Futurist, April 18, 2026
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine competitive…
