MarTech Futurist by Greg Kihlström

MarTech Futurist: March 1, 2026

Mar 1, 2026

Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic clarity to use it effectively. Most don’t. CMOs who recognize this gap and invest in the foundational work—governance, workflow redesign, content restructuring—will outpace competitors…


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