Yesterday’s MarTech News: February 28, 2026
The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.
Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of Marketing Clouds
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.
Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO
Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls
The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability
Adobe Integrates Multi-Model AI with New “Quick Cut” Tool to Streamline Video Production
Adobe has announced the launch of Quick Cut within its Firefly video editor, a tool designed to transform raw footage or AI-generated clips into a structured…
Adobe Debuts Quick Cut to Tackle Video Production Bottlenecks
Today, Adobe is expanding its generative AI repertoire with the launch of Quick Cut (beta), a new feature within the Adobe Firefly creative studio designed to…
BluStream Launches Polly, An AI Advisor That Gives Brands a Personalized Connection to Each Customer Throughout Their Product Ownership Journey
Polly Uses Billions of Product Usage and Customer Data Points to Plan Personalized Customer Journeys, Converse in a Brand’s Voice Across Any Digital Channel, and Prevent…
Conductor Brings Native AI Content Optimization to Acquia CMS Through New OEM Partnership
Conductor receives Acquia’s 2025 Partner of the Year award as integration streamlines AI-powered content creation for enterprise teams
