Category: News

Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech named the correction test governance programs skip. Greg Kihlström on why the permission set is now the martech specification with the shortest fuse.

Martech news Sept. 24-25, 2026: Conductor reports 12X AEO customer growth, Clear Channel adds OOH to LiveRamp and TransUnion, Eventtia ships an MCP server.

Martech news Sept. 24, 2026: AudioEye finds AI agents finish 31% of tasks on inaccessible sites vs 96%, NIQ says 51% of US shoppers use AI, Adobe enters Gemini.

Braze positioned highest in Ability to Execute and furthest in Completeness of Vision

Dataiku Agent Management discovers, measures value, and flags risk for agents across your entire business, no matter where they were built

Two announcements extend Adobe’s reach across the AI assistants employees already use, and push the Claude plugin past 80 tools by combining creative and document work in a single conversation.

Martech news Sept. 23, 2026: Amazon says sellers accept 90%+ of Seller Assistant AI picks, Phave launches AI-native automation, Citi debuts commerce media.

New offering gives marketing teams everything they need to plan, coordinate, launch, and measure campaigns

79% of consumers have delayed a purchase waiting for prices to drop, while 77% have spotted price differences for the same product across retailers or platforms

New 1:1 advertising solution builds upon Employer Brand Network capabilities by delivering hyper-personalized, in-market job ads to qualified candidates wherever they engage online