Category: News

Boomers are least likely to participate in deal days, with 41% saying brands don’t offer the best deals during deal day sales

Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions

Agentic Workforce Intelligence, Desktop Intelligence and Quality Intelligence Capabilities Built on Verint Agent Factory

Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace with generative and agentic AI.

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

Survey of marketing leaders reveals campaign timelines have lengthened as organizational readiness constrains AI transformations 

Inaugural Parloa Consumer Patience Index finds consumers are creative at avoiding robotic customer service – and equally opinionated about what should replace it

As AI reshapes marketing, Optimizely’s new brand makes the case for technology that puts creativity back at the center

Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration, generative content platforms, e-commerce personalization, and the opening of Cannes Lions collectively signal a market that has moved decisively past experimentation. But the gap…

AI agents now sit on both sides of the transaction. They rank the information that shapes a purchase, they buy on a person’s behalf, and they sell inside answer engines and assistants. Forrester made the stakes plain for marketing leaders this week: brands market to machines as well as…