Category: News

Faster shipping also remains a major priority, with 78% choosing it over other factors when price and product availability are equal

Martech news for August 31, 2026: Madrona’s IA40 puts $377B of $410B into three AI firms, while Archive, LG CNS and StoreClaw sell hours back to marketers.

Describe a campaign, and Archie returns a shortlist of creators already screened for competitor conflicts, dead accounts, and fake audiences, with the reasoning attached. That replaces the hours teams spend reviewing profiles one at a time

New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions

Martech news for Aug 27-28, 2026: The Trade Desk ships Kokai Zuma with claimed 32% CPA gains, and NIQ finds 74% of shoppers use AI for product discovery.

BrightEdge: 97% of top sites can’t serve AI agents. Auxia, AWeber, LTK and Sequel launched agentic marketing tools August 25-26, 2026. What CMOs face.

Retail and ecommerce wins recognize Constructor’s product discovery leadership; judges cite ‘outstanding commercial results, meaningful AI innovation and compelling customer impact’

Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate

BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK and Perion.

New in-platform AI agent gives marketers everything the Optimove MCP can do, now with full platform context, access to Optimove’s specialized decisioning, insights, and creative agents, and marketer-controlled governance