News

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Prescient AI Connects Paid Media Spend to Amazon Performance…

New AI Model Measures and Predicts Halo Effects of Ad Campaigns On and Off the Amazon Platform   Omnichannel brands using Prescient AI to maximize revenue…

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ServiceNow and Genesys announce strategic partnership to elevate customer…

The two companies will integrate Genesys Cloud with ServiceNow Customer Service Management (CSM) to deliver a turnkey, AI-powered solution for customer service and…

The Agile Brand Guide to Customer Data Platforms 2024 Edition

New edition of the best-selling customer data platform guide…

As the marketing world moves increasingly towards the need for greater first-party data solutions to power personalization and mitigate effects from third-party cookie…

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RRD Print Impact Report for Q1 2024 shows 68%…

A study released by R.R. Donnelley & Sons Company (RRD) reveals that 91% of marketers with print marketing programs are embracing strategic integration…

Pega GenAI™ Coach

Pega GenAI™ Coach Launched to Guide Users to do…

New in-app feature analyzes workflows and gives advice to more effectively get work done Pegasystems Inc the leading enterprise AI decisioning and workflow…

Xactly Extend

Xactly Announces Launch of New Partner Portal

Xactly, an intelligent revenue solution, today unveiled its new Partner Portal, built with Xactly Extend, which provides partners with streamlined access to every…

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Optimove announces new report on 2024 consumer perspectives on…

Today, Optimove announced its 2024 Consumer Perspective on AI-Driven Brand Marketing Report. In it, consumers reveal surprising answers about how AI is used…

Adobe GenStudio

Adobe launches GenStudio

Adobe announced GenStudio, a generative AI-first product for marketing teams that allows planning, creation, management, and activation across apps and publishers. The product…

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Persado Announces Generative AI Content Copilot Tools

Persado announced innovations in generative AI (GenAI) content and image creation for retailers, financial services companies, and digital agencies. Available this spring in the…