Category: News

Martech news for Aug 13-14, 2026: Rival finds 72% of Gen Z punished a brand over AI ads, OtterlyAI ships agent log analytics, Xnurta opens retail media MCP.

Martech news for August 13, 2026: Mod Op publishes The GEO 50 benchmark, OtterlyAI ships Agent Analytics, DeepLumen hits 1,000 merchants on Agentic Page.

Kevin Yang of Front on the coordination tax, Dataiku CMO Mark Abramowitz on proof over vision, Contentful’s Taylor Wagner on AEO, NiCE CTO Kevin Lee on scaling AI pilots, and Big Spaceship CEO Taryn Crouthers on human judgment.

Martech news for August 12, 2026: Marketing Evolution launches the Substrate, Getty Images and Zeydoo ship MCP servers, and Global-e posts 20.9% EBITDA margin.

Gartner reports inference spending passed training spending in 2026. For CMOs, that makes verification a recurring operating cost on someone else’s meter. Here is how to price it and which instruments to own.

Compliance AI assistant that combines the results of internal controls and helps in decision-making and developing customer intel

New Insights from leading ad operations platform XR Extreme Reach, which powers ad delivery and celebrity payments for 80% of the world’s top brands, are beginning to shed light on some of the biggest challenges facing marketers in the creative space: Budget approvals.

553,918 New Businesses Formed in July, Bringing 2026 Total to 4.12 Million

AI startup establishes advisory board made up of leading experts in technology, defense and global business to provide counsel on opportunities across financial services, national security, and other mission-critical markets

New report reveals enterprises are rapidly embracing AI agents while governance, training and measurement struggle to keep pace