Category: News

Bloomreach, the AI company for personalization, today announced the launch of a new “Ask Me Anything” agentic capability for brands and retailers. Powered by Loomi, the company’s agentic personalization platform, the experience transforms the search bar into a single entry point where shoppers can search by keyword, ask conversational…

Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level visibility from opted-in publishers.

Brands, Agencies and Media Companies Get a Complete Agentic AI Intelligence Layer for Advertising

Joint customers can build governed, AI-ready workflows directly on Snowflake data—reducing unnecessary data movement while accelerating trusted decisions and operations

Martech news August 5, 2026: GIGR cut one customer’s marketing ops to 1 hour weekly, Cision reports 40% of marketers struggle to integrate data sources.

Maximor has expanded its platform to run finance operations autonomously across revenue, cash, close, accounts payable and receivable, and financial reporting. Nine months after its $9 million seed round, the company has reached multi-million-dollar ARR and says 98% of transactions now run from start to finish without human intervention.

New Insights from leading ad operations platform XR Extreme Reach, which powers ad delivery and celebrity payments for 80% of the world’s top brands, are beginning to shed light on some of the biggest challenges facing marketers in the creative space: Budget approvals.

Twilio announced on August 5, 2026 that Branded Calling is now generally available in the United States, giving businesses a way to display a verified company name, logo, and — where supported — a reason for calling directly on a recipient’s mobile device before they decide whether to pick…

New GEO monitoring, technographic data on TrustRadius product pages, and GEO optimization services help vendors see and shape what AI tells buyers about their products

EU AI Act Article 50 transparency obligations took effect August 2. Greg Kihlström on what changes for marketing operations, agency contracts, and brand-configured agents.