The agentic commerce platform: Shopify connects any merchant to every AI conversation
Shopify now enables native commerce across all major AI channels and built an open standard, co-developed with Google.
Salesforce: “Shared context” is the missing layer for AI-driven retail agents
AN FRANCISCO — January 10, 2026 — Salesforce is expanding its Agentforce 360 platform to address what it describes as a growing problem in AI-led retail: companies deploying multiple autonomous …
Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams
Tempo Strengthens Executive Leadership to Meet Accelerating Enterprise Demand for Adaptive Portfolio Management
Leaders from ServiceNow, Workiva, and Zilliant to bolster enterprise SaaS and AI capabilities as market demand accelerates
Overheard at CES 2026: The Shift from AI Hype to Accountability and the “Outcomes Era”
Each year at CES, the Las Vegas Strip showcases the latest and greatest in technology from advertising and marketing, to life sciences, automotive, and so much more. CES 2026 is serving as a backdrop for a fundamental shift in the marketing and advertising landscape. While past years were defined…
NBCUniversal, RPA, FreeWheel, and Newton Research Introduce Agentic AI Buying Across Linear and Digital for Premium Video
RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology.
Roku and iSpot Bring Outcome-Based Optimization to Streaming
iSpot attribution powers Roku’s optimization for better campaign performance
Viant Launches “Outcomes” the First Fully Autonomous Open Internet Ad Product
The Next Generation ViantAI Innovation Powered by AI Lattice Brain
PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into Market
Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications
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