Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization

Pega today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with precision, speed, and clarity. This solution – powered by Pega GenAI BlueprintTM – provides scalability and advanced gen AI capabilities that enable any user to better understand, adapt, deliver, and grow AI-powered customer engagement across their organizations.  

Clarivoy & Treasure Data Launch Revolutionary CDP Solution for Automotive Dealerships

Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer data platform (CDP), to redefine how dealerships harness the power of customer data to drive revenue growth. Together, this partnership promises to deliver an industry-first solution that enables dealerships to consolidate, clean, and activate customer data to power higher engagement and conversion rates.

VoiceDrop Launches Advanced AI-Driven Personalization Features in Ringless Voicemail

VoiceDrop, experts in voicemail drop services, today announced the launch of its new, advanced AI-driven personalization feature for ringless voicemail. Using artificial intelligence (AI), VoiceDrop now enables telemarketers and other phone-based sales professionals to deliver targeted, personalized messages directly to inboxes. The solution’s application programming interface (API) integration also enables seamless automation within existing systems, such as customer relationship management (CRM), making outreach more efficient and scalable. 

GMS Launches Generative Response Ads, Pioneers Real-Time Conversations  Within Ads with PH firm AdSpark

GMS, the AI-driven  communications solutions company for global enterprises and Mobile Network  Operators (MNOs), rolls out Generative Response Ads, a disruptive innovation that  enables consumers to engage in real-time conversations directly within ad spaces.  This format creates new opportunities, where ads evolve beyond static displays to  deliver dynamic, two-way dialogues. 

Amplitude Launches Self-Service A/B Testing Capabilities To Speed Innovation

Amplitude (Nasdaq: AMPL),a leading digital analytics platform, today announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.

Sitecore Launches Intelligent Digital Experience Platform with Enterprise-Ready AI Components

Sitecore®, a global leader in digital experience software, today announced Sitecore® Stream from the stage at Sitecore Symposium, the company’s customer and partner conference. Sitecore Stream represents market-leading innovation and fulfillment of Sitecore’s vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today. Customers are already leveraging Sitecore Stream capabilities in Sitecore’s composable DXP products to deliver digital experiences to market. 

Treasure Data Launches Live Connect with “Zero Copy” for Snowflake AI Data Cloud

Treasure Data recently announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead, gain more flexibility for data movement, and streamline security governance and control.

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