Expert Advice for Marketing Leaders on MarTech, AI, & CX
Built from millions of targeted data signals, Heatwave helps mailbox providers and ESPs identify manufactured send reputation through fake engagement.
Rather than depending on generic LLMs, a new family of post-trained AI models allows marketers to use the right model for the right task
Describe a campaign, and Archie returns a shortlist of creators already screened for competitor conflicts, dead accounts, and fake audiences, with the reasoning attached. That replaces the hours teams spend reviewing profiles one at a time
Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rate
Adobe Advertising integrates cross-border measurement capability enabling advertisers to serve campaigns in one country and verify in-person visits in another
The new Atlassian Marketplace app connects AI usage data and human effort to the exact Jira issue it supported, giving engineering leaders an accurate record of what AI cost and what it delivered.
Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality.
Acoustic AI proactively identifies revenue opportunities, recommends the next move and helps marketers build campaigns before customer intent fades
Digital Twins and custom Small Language Models enable brands to know every customer better, simulate outcomes before spending and predict what’s next
Compliance AI assistant that combines the results of internal controls and helps in decision-making and developing customer intel
