Category: Research

A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are increasingly examining the risks associated with AI. Senior marketing and CX leaders must acknowledge this shift and proactively address these concerns through robust governance, transparent policies, and verifiable controls…

The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant financial anxieties, and increasing external pressures. Data from the Nationwide Advisor Authority Study, conducted in December 2025 by the Nationwide Retirement Institute® and The Harris Poll, reveals critical insights…

New data from Sinch highlights a significant acceleration in the adoption of AI-powered conversational messaging, particularly during high-stakes periods like Black Friday. This shift indicates that richer, interactive communication channels are no longer optional but are becoming a fundamental component of effective customer experience strategies.

The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the transformative impact of artificial intelligence (AI) across both sales and customer service. Global online sales reached $336.6 billion for Cyber Week and $53 billion on Cyber Monday, representing 7%…

With saturated markets and an abundance of data, executives face mounting pressure to make complex decisions at an unprecedented pace. Strategic use of artificial intelligence (AI) has emerged not as a passing fad, but as a foundational component for achieving sustainable revenue growth and fostering data-driven strategic planning. A…

Cyber Weekend 2025 performance continued to show significant evolution in retail, driven by robust online sales, the omnipresence of mobile devices, and the increasingly influential role of artificial intelligence, according to the latest numbers from Salesforce.

Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States declined by 3.6% compared to the previous year. This aggregate reduction, reported by RetailNext—a leading authority in retail intelligence and traffic analytics trusted by over 560 global retailers—signifies more…

The 2025 Pre-Black Friday and Cyber Monday (BFCM) period has again demonstrated the holiday shopping season’s dynamic and hyper-growth nature. Early data from Stord’s live 2025 Black Friday Cyber Monday tracker, spanning from Sunday, November 23rd, through Wednesday, November 26th, reveals significant year-over-year increases in order volumes, Gross Merchandise…

The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts in consumer behavior and technological adoption. Pre-Black Friday findings from Salesforce, based on billions of consumer interactions across its Commerce, Marketing, and Service platforms, underscore significant digital sales growth…

The consumer’s voice has never been more accessible, and technological advancements, particularly in Artificial Intelligence (AI), are accelerating data analysis. Despite these capabilities, many organizations remain hampered by fragmented, reactive approaches to consumer insights. This fragmentation creates significant gaps between understanding consumer needs and executing decisive business actions.