453: #453: AI for Localization and Personalization with Stephanie Shreve, PowerChord

453: #453: AI for Localization and Personalization with Stephanie Shreve, PowerChord

December 1, 2023

Today we’re going to talk about Localization, Personalization, and AI, and how using these methods and tools well can increase…

452: #452: Enhancing E-commerce with AI with Sean Mullaney, Algolia

452: #452: Enhancing E-commerce with AI with Sean Mullaney, Algolia

November 29, 2023

Today we’re going to talk about enhancing E-commerce with AI by improving personalization, relevance, and the overall customer experience. To…

451: #451: The Post Cookie World and CX with Carl White, Nano Interactive

451: #451: The Post Cookie World and CX with Carl White, Nano Interactive

November 27, 2023

Nano Interactive’s recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as…

450: #450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext

450: #450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext

November 24, 2023

We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back…

449: #449: Making better proposals with Joe Ardeeser, Smart Pricing Table

449: #449: Making better proposals with Joe Ardeeser, Smart Pricing Table

November 22, 2023

Today we’re going to talk about proposals – love them or hate them, they are a requirement for so many…

448: #448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.

448: #448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.

November 20, 2023

I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy…

447: #447: Innovation in content marketing with Deane Barker, Optimizely

447: #447: Innovation in content marketing with Deane Barker, Optimizely

November 17, 2023

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot…

446: #446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent

446: #446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent

November 15, 2023

In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re…

445: #445: Headless commerce with Jim Tattersall, Rotate

445: #445: Headless commerce with Jim Tattersall, Rotate

November 13, 2023

Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is…

444: #444: Personalizing the Customer Loyalty Experience with Andy Hermo, iSeatz

444: #444: Personalizing the Customer Loyalty Experience with Andy Hermo, iSeatz

November 10, 2023

According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers…

443: #443: Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint

443: #443: Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint

November 8, 2023

In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal…

442: #442: Share your message on the right channel with Jonathan Rivera, ResultsLeader.fm Podcast

442: #442: Share your message on the right channel with Jonathan Rivera, ResultsLeader.fm Podcast

November 6, 2023

Today we’re going to talk about the power of finding the right channel to share your expertise with others, while…

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