#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs
Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of…
#622: Balancing AI optimism with realism, with Stefan Weitz, HumanX Conference
With AI adoption on the rise, how should businesses balance their optimism with the challenges of regulation and ethics? Today, we’re joined by Stefan Weitz, the CEO of HumanX Conference. Stefan brings a wealth of expertise on how organizations can…
#621: The evolving buyer’s journey with Liz Robillard and Kristin Schoenstein, WBR
eTail Palm Springs is coming up soon – February 24-27 in Palm Springs, CA, and I can’t wait – make sure to register while you still can! Today we’re going …
#620: How small businesses continue to thrive with Emily Washcovick, Yelp
In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I’m thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert…
#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI
Are you sure you know where your marketing dollars are making the biggest impact? In an omni-channel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier?…
#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP
Today, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the world’s leading content management system. With extensive experience overseeing a platform that powers millions of websites, we’ll explore how AI is transforming the digital landscape and where human…
#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com
Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his…
#616: Synthetic personas in market research with Ali Henriques, Qualtrics
What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers? Today, we’re joined by Ali Henriques, Global Director of Edge …
#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext
Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights into the 2024 holiday shopping season based on early Black Friday weekend data and what these trends tell us about…
#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia
If you’re not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we’re diving into the power of influencers, the unique challenges of…
#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour
Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to…
#612: Shared understanding of business needs with Patty Soltis, Upwork
As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization…