Category: The Agile Brand with Greg Kihlström

Today we’re going to talk about the current state of hiring for marketers, and how communication execs are responding to…

If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of…

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing…

Companies often separate Customer Experience (CX) and Employee Experience (EX) into different silos, but what if the real key to…

Joining me today is Nick Stuart, US Consumer Products Senior Analyst at RSM, where he focuses on AI and automation’s…

It’s important to collect customer experience data, but if it’s not driving change across your organization, is it really helping…

How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about…

Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s…

With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative…

This year, many advertisers – especially retailers — are being asked to do more with less. At the same time…

In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger…

Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos?…