Category: The Agile Brand with Greg Kihlström

Today, we’re going to talk about the strategic decisions that underpin the AI revolution. It’s not just about the technology itself, but about the crucial choices leaders make around how to finance innovation, how to structure teams, and how to…

Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We’ll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and…

Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing,…

We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can…

Today, we’re going to talk about moving beyond the hype we’re so used to hearing about AI and into the practical, high-impact world of agentic AI. We’ll explore how this approach can help large organizations finally tackle their technical debt,…

Today, we’re going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It’s a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me…

Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs.…

Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while…

Today, we’re going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and…

Today, we’re going to talk about building a resilient brand in the face of uncertainty, balancing the need for both efficiency and innovation, and the critical role of company culture in achieving long-term success. To help me discuss this topic,…

Today, we’re going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I’d like to…

Today, we’re going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns. To help me discuss this topic, I’d like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye.…