522: #522: The Dojo model and its transformative effect with TEKsystems, Part 1
In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model …
#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake
Today we’re going to talk about predictive, real-time marketing ROI – what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me…
#520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab
In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during …
519: #519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data
There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe …
518: #518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks
Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content – whether that’s inaccuracies, plagiarism, or even detecting if …
517: #517: Fostering a culture of continuous improvement with Mana Ionescu, AXOS Bank
Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we’re diving into these concepts with Mana Ionescu, FVP …
516: #516: Customer and data centricity with Lamees Butt, Zoovu
Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction. To help me discuss this topic, …
515: #515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group
Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, …
514: #514: Nimble customer research with Todd Horvitz, Head of Insights, HP
Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI.…
513: #513: AI & Fragmentation with Afif Khoury, SOCi
The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing…
512: #512: When “unmanaging” is the best way to manage teams, with Jack Skeels, AgencyAgile
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them – and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome…
511: #511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
Today, we’re diving deep into the role of brands in today’s socially conscious market. We’ll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning…