333: #333: The power of sharing stories of both success and failure, with Ben Albert, Balbert Marketing
Today we’re going to talk about learning from others and the importance of sharing stories so that both you and others can learn from your successes as well as your failures. To help me discuss this topic, I’d like to…
332: #332: The Value of the Candidate Experience with Sue Keith, Corporate Vice President at Ceres Talent
In this special episode, brought to you by Ceres Talent, we’re going to talk about the value of the candidate experience in times where there are plenty of candidates or when there aren’t nearly enough candidates for the roles available.…
331: #331: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world. To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North…
330: #330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely
Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results. To help me discuss this topic, I’d like to welcome Shafqat Islam,…
329: #329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it…
328: #328: Composable platforms and the ecommerce customer experience with Filippo Conforti, Founder & CEO of Commerce Layer
Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience. To help me discuss this topic, I’d like to welcome Filippo Conforti, Founder & CEO of Commerce…
327: #327: Public art and the future of work with Angela Anderson Adams, Arlington Economic Development
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative…
326: #326: The shared goal of customer centricity, with Amanda Ono, CHRO at Kroll
Today we’re going to talk about customer centricity as a shared goal among leaders and employees. To help me discuss this topic, I’d like to welcome Amanda Ono, Chief Human Resources Officer at Kroll. RESOURCES Kroll website: The Agile…
325: #325: Employee Experience in Tough Economic Times with Anne Jacoby, Spring Street Solutions
Today we’re going to talk about maintaining a great employee experience during tough economic times, and maintaining morale when teams are stretched thin, and often with higher expectations. To help me discuss this topic, I’d like to welcome Anne…
324: #324: Personalized content delivery and customer lifetime value with John Thomas, Chief Strategy Officer, Relay Network
Today we’re going to talk about personalized content delivery and how it helps brands create more valuable and longer lasting customer relationships. To help me discuss this topic, I’d like to welcome John Thomas, Chief Strategy Officer, Relay…
323: #323: Automation in the workplace with Shawn Herring, CMO, airSlate
Today we’re going to talk about the role of automation in the workplace, and how a hybrid work environment can provide both challenges and opportunities to a more productive and streamlined workplace. To help me discuss this topic, I’d like…
322: #322: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics
Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers. Today we’re going…