321: #321: Successful design processes with Amrita Mathur, VP of Marketing at Superside
Today we’re going to talk about successful design and the process used to get great design results. To help me discuss this topic, I’d like to welcome Amrita Mathur, VP of Marketing at Superside. RESOURCES The Agile Brand podcast website: …
320: #320: Using prediction to improve CX, with Andy Rossmeissl, Faraday
Today we’re going to talk about using prediction to improve the customer experience. To help me discuss this topic, I’d like to welcome Andy Rossmeissl, CEO and Co-Founder of Faraday. Resources The Agile Brand podcast website: Sign up for…
319: #319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better…
318: #318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon
Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy. To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon…
317: #317: Creating tomorrow’s digital customer experience with Adeline Ashley from Sitecore
Customers demand a more personalized experience across multiple channels and devices, yet brands can often struggle to deliver it at scale while ensuring they keep customer data secure. Today we’re going to talk about how to create and deliver…
316: #316: How People, Process, and Platforms Affect the Employee Experience, with Joe Berger, WWT
Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience. To help me discuss this topic, I’d like to welcome Joe Berger, Area Vice President, Digital…
315: #315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath
There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used,…
314: #314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase
Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services. To help me discuss this topic, I’d like to welcome Laurence…
313: #313: Aligning CX Strategy with Challenges, Opportunities, and Leadership with Karen Mangia, Salesforce
Today we’re going to talk about listening to customers, aligning leadership around a customer experience strategy, and connecting your CX strategy to real challenges and opportunities. To help me discuss this topic, I’d like to welcome Karen…
#312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications
Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN…
311: #311: B2B Ecommerce and the Customer Experience with Rupesh Agrawal, CEO of Amla Commerce
Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands. To help me discuss this topic, I’d like to welcome Rupesh Agrawal, CEO of Amla Commerce, makers of Znode, an enterprise B2B…
310: #310: Growing and Scaling a Marketing Agency with Erik Huberman, CEO of Hawke Media
Today we’re going to talk about growing and scaling a marketing agency, and how to find the best clients in order to continue to innovate and achieve great results. To help me discuss this topic, I’d like to welcome Erik…