#298: Harnessing the Power of Data to Improve the Customer Experience with Kaz Ohta, CEO of Treasure Data
Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data…
297: #297: Analytics and team performance with Steve Leeds, VP Business Analytics, Ironwood Pharmaceuticals
Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome Steve Leeds, Vice President of business analytics for Ironwood Pharmaceuticals and author…
296: #296: Customer Success for Brand Success with Scott Salkin of Gainsight
According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams -…
295: #295: Engaging virtual meetings and events with Sam Kolbert-Hyle, Brandlive
Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring? Today we’re going…
294: #294: Creating a great post-purchase customer experience with Irina Poddubnaia, Trackmage
Today we’re going to talk about creating a great post-purchase Customer Experience. To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage. RESOURCES Learn more about Basecamp, including a free trial here: …
293: #293: I have my customer journey map… now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well…
292: #292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr
While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104…
291: #291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants
Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and…
290: #290: Effective Brand Marketplaces with Adrien Nussenbaum, Mirakl
Today we’re going to talk about brand marketplaces and how brands can utilize them effectively. To help me discuss this topic, I’d like to welcome Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl. RESOURCES Mirakl website: The Agile Brand…
289: #289: 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent
Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent. RESOURCES The Agile Brand podcast website:…
288: #288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group
Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital…
#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled…