286: #286: Real customer engagement with tangible results, with Mark Smith, CSG
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more…
#285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require…
284: #284: Using data to increase customer engagement, with James Manderson, Braze
Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze. RESOURCES Learn more about Basecamp, including a free trial here: …
283: #283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience. To help me discuss this topic, I’d like to welcome Shoel…
282: #282: Transforming industries while benefiting customers with Demetrius Gray, Captain
Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others. To help me discuss this topic, I’d like to welcome Demetrius Gray, Founder and CEO of Captain. RESOURCES…
281: #281: Improving the Retail Employee Experience with Melissa Wong, Zipline
Today we’re going to talk about improving the retail employee experience. To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at Retail Zipline. RESOURCES Learn more about Basecamp, including a free trial here: …
280: #280: Leading Professional Services Firms to Success, with Sean Campbell, Cascade Insights
Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights….
279: #279: Employee Engagement in a Hybrid World of Work with Alexander Embiricos of Remotion
Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion. RESOURCES To get your free Basecamp trial,…
278: #278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According…
277: #277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective. RESOURCES The Agile Brand podcast website: …
276: #276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought
Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and…
275: #275: Creating a Winning Product Roadmap to Improve a Company’s Innovation Success Rate with Tony Ulwick
Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn. RESOURCES The Agile Brand…