44: #44 Change is the Only Constant
Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology…
43: #43 Brands and Future Generations
Branding in the age of customer experience
#42 Design Thinking and Brands
Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of…
41: #41 Key Principles of an Agile Brand
I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives…
40: #40 An Agile Brand Case Study: Netflix
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From…
#39 Agile Brand Value 4
I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.
38: #38 Agile Brand Value 3
I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you…
37: #37 Agile Brand Value 2
I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.
36: #36 Agile Brand Value 1
I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.
35: #35 Brands and Agile Marketing
Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available…
34: #34 Special Episode: From Monolith to Microservice
This special episode is generously brought to you by TEKSystems. Competitive advantage is the name of the game. In a marketplace…
33: #33 Brands and the Modern Customer Experience
Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected,…