Are the platforms you rely on most for growth also the biggest barriers to understanding it?
Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This means brands must adapt their strategies to operate effectively across the open internet, not just within its walled gardens.
Today, we’re going to talk about a fundamental disconnect in modern marketing: while AI is enabling a consumer journey that is more fluid and dynamic than ever, many marketers are still planning, executing, and measuring their efforts in platform-specific silos. This can create a distorted view of performance and limit a brand’s ability to drive real growth.
To help me discuss this topic, I’d like to welcome Todd Parsons, Chief Product Officer & President of Performance Media at Criteo.
About Todd Parsons
Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, where he leads the company’s global product and Performance Media organization. Since joining in 2020, he has been instrumental in transforming Criteo’s platform, advancing AI-powered solutions for predictive bidding, creative assembly, and merchandising, while scaling self-service activation across channels. In 2025, he assumed leadership of Performance Media to unify product, design, analytics, and go-to-market under a single vision for growth. With more than two decades of experience at the intersection of data and marketing, Todd has held leadership roles driving innovation across the industry. He previously served as Chief Product Officer at SocialCode, where he developed tools to activate and measure first-party audiences across platforms including Facebook, Amazon, and YouTube, and earlier helped establish OpenX as the first people-based programmatic marketplace. At Criteo, he continues to shape the future of commerce media, leveraging over a billion daily shopper interactions to deliver measurable outcomes for brands and retailers worldwide.
Todd Parsons on LinkedIn: https://www.linkedin.com/in/toddaparsons
———- Resources ———-
Criteo: criteo.com
This show is brought to you by Criteo.
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