What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?
Agility isn’t about telling that story faster. It’s about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.
Today, we’re going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we’ll cover:
- The shift from selling an AI vision to proving tangible value.
-
How AI is pushing marketing into closer alignment with product and revenue.
-
What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.
To help me discuss this topic, I’d like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.
About Mark Abramowitz
Mark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.
Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.
Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/
———- Resources ———-
Dataiku: https://www.dataiku.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703
We’re proud to be a media partner for #MAICON26 – Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658
Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f
Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).
The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1
Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don’t miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
