Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
In today’s dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question…
Foreword by Simonetta Turek, Chief Product Officer at Medallia The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize…
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts at the National Institute of Standards and Technology (NIST)
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1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an individual level across multiple channels and touchpoints. Unlike single- or multi-channel personalization, which may involve only one or a few points of interaction, omnichannel personalization integrates and synchronizes every customer interaction, whether online or offline, to deliver a cohesive and highly…
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Agentic AI
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation to achieve predefined goals or objectives. These systems exhibit “agency,” meaning they can act independently within their environment by analyzing data, assessing situations, and executing tasks without continuous human guidance. Agentic AI is a cornerstone of advanced AI applications, representing a…
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Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or credit card transactions. With the rise of e-commerce and advancements in technology, APMs have become increasingly popular, offering consumers and businesses enhanced flexibility, convenience, and security. These methods encompass a variety of digital and electronic payment mechanisms.
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Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision making, and language translation.
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Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological neural networks in the human brain function. ANNs are a subset of machine learning and a key component of deep learning algorithms. They are designed to recognize patterns, process data, and perform complex tasks such as classification, regression, image recognition, and…
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.