Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell directly to other businesses, as opposed to individuals.
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Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update the probability of a hypothesis based on new evidence. It is named after Thomas Bayes, an 18th-century statistician and minister who first formulated the concept. Bayes’ Theorem provides a mathematical framework for reasoning about uncertainty and is widely used in fields…
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Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or services to other businesses who then sell them on to end consumers. This model differs from traditional B2B or B2C models because it involves multiple stakeholders with different needs and expectations.
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Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and a good understanding of data analytics tools and techniques.
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Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience, ultimately driving profitable customer action.
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Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can be used throughout the customer and employee experiences, our primary usages of these tools within the Center of Experience revolve around three things: orchestration, next best action, and analysis and measurement.
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.