Leveraging employee brands to augment your marketing strategy
This article was based on the interview with Dr. Talaya Waller by Bonnie Habyan for The Innovation Economy podcast. Listen to the original episode here:
Personal branding is incredibly important in marketing today, where individuals are constantly bombarded with brand messages from various sources. The podcast interview emphasizes the need for individuals to stand out in a crowded marketplace by telling their unique stories and showcasing their expertise.
One key point raised in the podcast is the idea that many people are not actively leveraging their personal brand in the digital marketplace. While there are billions of people on social media sharing their lives, only a small percentage are actively trying to be known for something specific. This presents an opportunity for individuals to differentiate themselves by strategically positioning their personal brand and consistently sharing valuable content that resonates with their audience.
The conversation also touches on the trend of companies leveraging their employees’ personal brands to strengthen their overall brand presence. Some organizations have implemented programs that empower employees to share company messages or leverage their expertise to market on behalf of the company. However, the speakers note that there is often a lack of strategy behind these initiatives, leading to a “promote and pray” approach where the success of the employee’s efforts is left to chance.
Looking ahead, the speakers predict that the trend of leveraging employee brands for marketing purposes will continue to grow in the coming years. However, they emphasize the importance of developing a strategic approach to personal branding and employee advocacy. This includes identifying the right employees to represent the brand, providing them with the necessary tools and resources to succeed, and aligning their personal brand with the company’s overall messaging and values.
In conclusion, leveraging employee brands for marketing is a powerful strategy for companies looking to enhance their brand presence and build trust with their target audience. By empowering employees to showcase their expertise and share valuable content, organizations can amplify their reach, drive engagement, and ultimately, drive business growth. Additionally, individuals can benefit from investing in their personal brand, as it can help them stand out in a competitive marketplace, build credibility, and forge meaningful connections that lead to professional success. Ultimately, leveraging employee brands for marketing is a win-win strategy for both companies and individuals looking to thrive in today’s digital age.
