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Industry News

Inflation Is Rewriting Holiday Shopping: 96% of Consumers Are Finding Smarter Ways to Stretch Their Budgets
Smart Brands Prepare for Black Friday in August Before Ad Costs Climb 18% and Competition Jumps 40%
Adobe Moves Firefly’s AI Audio Out of Beta as Music Licensing Friction Shifts to the Generation Layer
51.8% of QSR Workers Who Found Onboarding Inefficient Exited Before Starting Work, Survey Finds
Lineup and alfa Stylo Form Strategic Partnership to Enhance Direct Advertising Design Capabilities
BLK Teams Up with The Gathering Spot for New Black Business Month Campaign and Content Series
WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory
Liferay Announces General Availability of Liferay Data Platform
Space raises $2.4M led by a16z Speedrun to build the AI-native filesystem for humans and agents
Luma and Dumbstruck Partner on “Creative Intelligence,” Betting the Real AI Bottleneck Is Selection, Not Production
Acoustic Launches Acoustic AI, an Agentic Marketing Teammate Built on Live Customer Behavior
Uniphore Launches Marketing AI as Marketing Moves Beyond the CDP
TransFi Launches JARVIS, an AI-Powered Compliance Intelligence Platform for Cross-Border Payments
Budget Fights Over Creative Often Kill Ad Campaign Launches Says New Research From XR
Business Formation Momentum Continues with Record July
Lovelace Establishes Strategic Advisory Board to Guide Growth in Mission-Critical AI
New Liferay Study Finds 54% of Companies Are Running AI Agents, Yet Only 25% Measure Their Impact
directree Launches GEO Monitor: Weekly AI Visibility Tracking for Software Vendors
Furniture.com and Flex Pay Introduces Multi-Retailer Single-Checkout Financing Experience
Echovane raises funding to make complex market research a done-for-you AI-native service
AI4 2026 Sets New Records With 50% Attendance Growth as More Than 12,000 Global AI Leaders From 100 Countries Gather in Las Vegas to Explore the Future of Artificial Intelligence
ChatGPT leads U.S. AI brand rankings, while Gemini shows momentum
“Please” and “ASAP” Backfire: Chaser Data Reveals the Words that Slow Work Down
Adobe Consolidates Its ChatGPT Presence Into a Single Plugin With 70+ Creative and Productivity Tools
Conga Names Ian Wathen Chief Financial Officer 
Observe.AI Featured as Leading on the CMP Prism for Voicebot/Conversational IVR Showcasing Capability in Customer Contact and CX Technology
CloudZero, The AI ROI Company, launches the financial control plane for AI
Bloomreach Launches Multi-Agent “Ask Me Anything” Capability Powered by Loomi, Transforming the Search Bar Into a Single Entry Point for Shoppers
FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers
Newton Research Launches Unlimited Analytics Powered by Agentic AI

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The Agile Brand with Greg Kihlström® Podcast

Expert mode MarTech, CX, and AI. Catch on: Apple | Spotify | Amazon

Domo Chief Design Officer Chris Willis on speed vs. trust in product design
ISM’s Paul Brenner and IAB’s Collin Colburn on in-store retail media measurement: the barrier to scale is alignment, not technology
AdRoll’s Alison Clark on connecting CTV to an omnichannel approach
OX’s Jenna Kennedy and Guy Gunter Home’s William Webster on B2B and B2C in one storefront: B2B is built into Shopify Plus, real-time pricing and inventory weren’t

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See it in Action

One Amazing Thing with Greg Kihlstrom™

See it in action on our video show. Catch it on YouTube

(insert video)

One Amazing Thing About Eikona with Nir Weingarten

Every marketer wants to tailor their experience to match what customers want, but personalization can often be more about what marketers want to show than what customers want to see. What if you could replace outdated A/B testing and adapt your content based on user behavior using reinforcement learning?

Latest Research

CustomerGauge: The CX Monetization Paradox: Advancing Operations, Stalling on Value Proof
Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content
Storyblok Content Debt: The $4.63 Trillion Liability Amplified by AI
Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes
YouGov: AI Brand Leadership and Momentum: Strategic Insights for Enterprise CX and Marketing
Chaser: Precision in Execution: Data-Driven Strategies for On-Time Task Completion
XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026
Vericast: Conditional Loyalty: Navigating Instant Expectations in Retail Banking

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Expert Mode Articles

Expert Mode: Pricing for a World That Won’t Hold Still, with Tom Madine of ShipStation Global
Expert Mode: Brand Stewardship as an Offensive Strategy in the Age of AI with Jason Ippen, Georgia-Pacific
Expert Mode fro Ai4: From Selling an AI Vision to Proving Tangible Value
Expert Mode: The Leader’s Blind Spot: Why the Behaviors You’re Proudest Of Might Be the Ones Silencing Your Team
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo

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