What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?
Agility means looking past a platform’s out-of-the-box features and building an experience that reflects how your different customer segments actually do business.
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at http://www.officeofexperience.com
Today, we’re talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we’ll explore:
- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.
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Knowing when to lean on an e-commerce platform’s native capabilities versus when to invest in custom development to close critical experience gaps.
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Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.
To help me discuss this topic, I’d like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.
Jenna Kennedy on LinkedIn: https://www.linkedin.com/in/jennabkennedy/
- ———- Resources ———-
- https://www.officeofexperience.com
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
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