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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
Today, we’re going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I’d like to welcome, Heidi Bullock, CMO at Tealium.
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Forbes: Marketing Operations in the Age of AI
This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage…
