A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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One Amazing Thing About Event Cadence with Arielle Smith
Welcome to One Amazing About Event Cadence. Today we welcome Arielle Smith, Vice President of Growth at Event Cadence and…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
Tiktokification
TikTokification is transforming social media marketing by prioritizing engaging, concise video content that captures…
Agentic AI
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Gen Z seeks authentic community engagement
In an era where digital communication is ubiquitous, the nuances of how different generations interact and engage within online communities…
