Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Digital Wallet
A digital wallet, also known as an e-wallet, is an electronic device or online…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a business strategy in which the product itself drives user…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
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More Articles on MarTech, AI, & Customer Experience
Black Friday shopping is evolving due to changes in consumer preferences
The landscape of retail has undergone significant transformations in recent years, particularly regarding consumer behavior during major shopping events like…
