Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a business strategy in which the product itself drives user…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Gen Z seeks authentic community engagement
In an era where digital communication is ubiquitous, the nuances of how different generations interact and engage within online communities…
