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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data Lake
A data lake is a centralized repository that stores raw, semi-structured, and structured data…
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Fredrik Skantze
Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers…
Vito Peleg
Vito Peleg is a former agency owner who delivered over 600 projects before founding Atarim,…
First Contact Resolution (FCR)
First Contact Resolution (FCR) is a service metric that measures the percentage of customer…
Michelle Boockoff-Bajdek
Michelle Boockoff-Bajdek is CMO at Sitecore .
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
Share of Voice (SOV)
Share of Voice (SOV) is a metric that represents a brand’s portion of total…
Robin Ross
Robin Ross is a marketing and strategy executive with 20+ years of experience driving…
Talisha Padgett
Talisha Padgett is GM Martech, AI & Automation at Microsoft
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
The Office of Experience
The Office of Experience (OX) is a global creative agency that designs and builds…
Latest Research
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AI literacy can help alleviate fears of job loss and replacement
The integration of artificial intelligence (AI) into the workplace has sparked a mix of excitement and apprehension among employees. The…
