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#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren’t just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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The marketing wiki with everything you need to know:
Most popular terms
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Jeff Hahn
Jeff Hahn is Principal at Hahn Agency and author of the book Breaking Bad…
Smita Wadhawan
Smita Wadhawan is CMO at Constant Contact.
Veritone
Veritone is a leading provider of artificial intelligence (AI) and cognitive computing solutions. Its…
Vito Peleg
Vito Peleg is a former agency owner who delivered over 600 projects before founding Atarim,…
Nickole Brown
Cella by Randstad digital consultant Nickole Brown has two decades of creative operations, production and…
Muqtadaa Miandara
Muqtadaa Miandara is Principal, Digital Growth at Upbound Group
Tejas Manohar
Tejas Manohar is the cofounder/co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an…
Zigment
Zigment is a cloud-based marketing resource management (MRM) platform designed to help marketing teams…
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
First Contact Resolution (FCR)
First Contact Resolution (FCR) is a service metric that measures the percentage of customer…
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Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Creating seamless communication with effective translation in customer service
One of the key insights from the podcast is the importance of capturing nuances in language. English, for instance, is…
