Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#777: Cisco’s Chang Chang on how AI is fundamentally reshaping the contact center
Today, we’re going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and revenue growth. To help me discuss this topic, I’d like to welcome Chang Chang, Senior Director, Product, Cloud CX Solutions at Cisco’s Webex Customer Experience Solutions.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Profit & Loss (P&L)
Profit & Loss (P&L) is a financial summary of revenues, costs, and expenses over…
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
Mark Smith
Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of…
Christine Royston
Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the…
Reinforcement Learning from Human Feedback (RLHF)
Reinforcement Learning from Human Feedback (RLHF) is a training method used to align AI…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Over-the-Top (OTT)
Over-the-Top (OTT) refers to the delivery of video, audio, and other media content directly…
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Zoom
Zoom is a unified communications platform that provides video meetings, voice calls, webinars, and…
Sandeep Menon
With over 14 years of experience in product marketing and growth at Google, Sandeep…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Consumer trust of individuals is greater than that of brands
A significant shift in consumer behavior has emerged: individuals are often trusted more than brands. This paradigm shift has profound…
