Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
Today, we’re going to talk about the unexpected paradox of the AI revolution. As artificial intelligence becomes more capable of creating, personalizing, and automating customer interactions at scale, the most critical differentiator for a business isn’t a better algorithm, but a stronger, more trusted brand. We’ll explore why brand is becoming the essential human edge in an increasingly automated world, and how leaders can harness AI not to replace their brand, but to amplify it. To help me discuss this topic, I’d like to welcome, Jessica Shapiro, Chief Marketing Officer at LiveRamp.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Andrew Frawley
Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in…
Business to Agent to Consumer (B2A2C)
Business to Agent to Consumer (B2A2C) is a go-to-market and transaction model where a…
Sean King
Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all…
Five9
Five9 is an intelligent cloud contact center platform that helps businesses manage and optimize…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
Connected TV (CTV)
Connected TV (CTV) refers to any television set that can access the internet to…
Ad Exchange
An Ad Exchange is a technology marketplace that facilitates the buying and selling of…
Kevin Li
At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…
Dominik Angerer
A web performance specialist and perfectionist. After working for big agencies as a full…
Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…
Dave Anderson
Dave Anderson is VP of Product Marketing at Contentsquare.
Derek Slager
Derek co-founded Amperity to create a tool that would give marketers and analysts access…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Real-Time Data is Essential in Inventory Managemen
In today’s retail environment, the importance of real-time data cannot be overstated. As consumer behavior increasingly shifts towards online shopping…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction,…
Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you…
Expert Mode: Trust Is a Strategy, Not a Sentiment
Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered…