Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
Today, we’re going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It’s a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I’d like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Veritone
Veritone is a leading provider of artificial intelligence (AI) and cognitive computing solutions. Its…
Jeff Hahn
Jeff Hahn is Principal at Hahn Agency and author of the book Breaking Bad…
Marcus Fontoura
Marcus Fontoura has spent more than 20 years in big tech companies and has…
Nickole Brown
Cella by Randstad digital consultant Nickole Brown has two decades of creative operations, production and…
UserTesting
UserTesting is a human insight platform that helps organizations understand their customers’ thoughts, feelings,…
Muqtadaa Miandara
Muqtadaa Miandara is Principal, Digital Growth at Upbound Group
Vito Peleg
Vito Peleg is a former agency owner who delivered over 600 projects before founding Atarim,…
Zigment
Zigment is a cloud-based marketing resource management (MRM) platform designed to help marketing teams…
Tejas Manohar
Tejas Manohar is the cofounder/co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an…
First Contact Resolution (FCR)
First Contact Resolution (FCR) is a service metric that measures the percentage of customer…
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Latest Research
The more recent insights, trends, and stats to guide your work
More Industry News
More Articles on MarTech, AI, & Customer Experience
Data transforms into actionable insights
The ability to collect and manage customer data effectively has become a cornerstone for creating exceptional customer experiences. As highlighted…
