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#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
Today, we’re going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We’ll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet. To help me…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
Janna Navarro
Janna has two decades of experience spearheading brand evolution across sectors such as automotive…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
Heidi Bullock
Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is…
Task-Technology Fit (TTF
Task-Technology Fit (TTF) is a framework that describes how well a technology’s capabilities match…
Typeface
Typeface is an enterprise-grade generative AI platform designed specifically for creating personalized, on-brand marketing…
Kevin Li
At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
Perceived Usefulness (PU)
Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…
John Durocher
John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In…
Manisha Powar
Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
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Transforming market research dynamics with AI
With data driving more decision-making, the landscape of market research is undergoing a transformative shift, largely fueled by advancements in…
