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#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
Today, we’re going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We’ll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more intelligent, data-driven approach to lead qualification can not only fix the sales pipeline but also prove marketing’s direct contribution to the bottom line. To help me discuss…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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Rajesh Sankaran
Rajesh Sankaran is CMO at A-MAX Insurance.
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Michael Domanic
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Christine Royston
Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the…
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Chip Lewis
Chip Lewis is Director of Web Analytics at Shutterfly
Corin Mills
Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven…
Marcus Fontoura
Marcus Fontoura has spent more than 20 years in big tech companies and has…
Bit
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Transmission
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