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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive growth. To help me discuss this topic, I’d like to welcome, Bobby…
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Most popular terms
Janna Navarro
Janna has two decades of experience spearheading brand evolution across sectors such as automotive…
Recommerce
Recommerce is the sale of pre-owned, returned, refurbished, or otherwise “second-life” products through resale…
Returns Management System (RMS)
A Returns Management System (RMS) is a software platform (or platform module) that manages…
Heidi Bullock
Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
Kevin Li
At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
John Durocher
John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In…
Typeface
Typeface is an enterprise-grade generative AI platform designed specifically for creating personalized, on-brand marketing…
Perceived Usefulness (PU)
Perceived Usefulness (PU) is a core construct in the Technology Acceptance Model (TAM) that…
Manisha Powar
Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS…
Mathieu Dhondt
Mathieu Dhondt is a seasoned digital strategy consultant with over 15 years of experience.…
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