Expert Advice for Marketing Leaders on MarTech, AI, & CX

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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Storyblok

Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…

Connected TV (CTV)

Connected TV (CTV) refers to any television set that can access the internet to…

Data Lakehouse

A data lakehouse is a data architecture that combines the scalable, low-cost storage of…

Dominik Angerer

A web performance specialist and perfectionist. After working for big agencies as a full…

Sean King

Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all…

Karla Jo Helms 

Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™. Karla…

Dave Anderson

Dave Anderson is VP of Product Marketing at Contentsquare.

Kevin Li

At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…

Ad Exchange

An Ad Exchange is a technology marketplace that facilitates the buying and selling of…

Derek Slager

Derek co-founded Amperity to create a tool that would give marketers and analysts access…

Medallia

Medallia is a customer experience management (CEM) platform that captures customer feedback across various…

eTail™ Conferences

The eTail™ Conference is a series of retail-focused events produced by Worldwide Business Research…


The Agile Brand with Greg Kihlström podcast

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Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal

AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…

Expert Mode:  Unlocking the Network Effect of AI in Marketing

The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…

Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix

Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…

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