Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
#815: CIBC’s Stephanie Leheta on moving from silos to enterprise scale CX
Today, we are here at Medallia Experience at the Wynn Resort in Las Vegas, and we’re going to talk about what it takes to transform a massive organization by moving client experience from a siloed function to the core of the enterprise operating model, tying it directly to employee compensation and billions in revenue growth. To help me discuss this topic, I’d like to welcome, Stephanie Leheta, Sr. Director, Client Experience Strategy at CIBC.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
Concept Drift
Concept drift is the change, over time, in the relationship between input variables and…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
In-Store Marketplace (ISM)
In-Store Marketplace is a retail media platform that enables programmatic advertising on digital screens…
Chip Lewis
Chip Lewis is Director of Web Analytics at Shutterfly
Chris Cubba
Currently serving as the Chief Revenue Officer at Snipp, Chris Cubba oversees the sales,…
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
Bit
Bit is a component-driven development platform that helps frontend teams build, reuse, and collaborate…
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Rajesh Sankaran
Rajesh Sankaran is CMO at A-MAX Insurance.
Michael Domanic
Michael Domanic is the Head of AI at UserTesting, where he leads the company’s…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Increased Accessibility Enhances Digital Customer Experience
As brands are increasingly reliant on technology to engage with their customers, accessibility has emerged as a critical component of…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Post-Dashboard Era in Customer Experience
The winds of change are sweeping through the landscape of customer experience (CX), carrying with…
Expert Mode: The Agentic AI Revolution: Transforming Customer Experience from Reactive to Proactive
The age of abundant data has arrived, yet many organizations find themselves drowning in information…
Expert Mode: Building a Brand From Scratch: A People-Centric Approach to Transformation
Building a brand from the ground up is a daunting task for any marketing leader,…