Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#68: Improving lead quality with Derek Gerber, Power Digital
Today, we’re going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I’d like to welcome Derek Gerber, Director of Growth B2B at Power Digital.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data Lakehouse
A data lakehouse is a data architecture that combines the scalable, low-cost storage of…
Kim Storin
As CMO of Zoom, I lead a global marketing organization focused on evolving how…
Kaz Ohta
Kaz Ohta is CEO & Co-Founder of Treasure Data.
Thales
Thales provides advanced digital identity and data security solutions that are crucial for the…
Share of Market (SOM)
Share of Market (SOM) is a metric that represents the proportion of total sales…
Chris Golec
Chris founded Channel99 in 2022 to provide businesses worldwide with the first AI-powered decision…
Mark Wagner
With over 20 years of experience in digital product strategy, design, and innovation, I…
Alan Mosca
Alan is Co-founder and Chief Technology officer at nPlan, an AI company that has…
Mark Rampolla
Mark Rampolla is a visionary entrepreneur and the founder of ZICO Coconut Water, a…
Denodo
Denodo is a data management platform specializing in data virtualization, which allows organizations to…
Laura Huddle
Laura Huddle is the CRO of Seel, a Lightspeed Ventures and Foundation Capital backed…
Reinforcement Learning from Human Feedback (RLHF)
Reinforcement Learning from Human Feedback (RLHF) is a training method used to align AI…
Latest Research
The more recent insights, trends, and stats to guide your work
More Industry News
More Articles on MarTech, AI, & Customer Experience
Embracing a first-party data strategy
It is important to embrace a first-party data strategy for success in marketing and customer experience. First-party data refers to…











