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#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Chris Cubba
Currently serving as the Chief Revenue Officer at Snipp, Chris Cubba oversees the sales,…
Bit
Bit is a component-driven development platform that helps frontend teams build, reuse, and collaborate…
BJ Allmon
B.J. Allmon is a seasoned product and engineering leader with 25 years of experience…
Rajesh Sankaran
Rajesh Sankaran is CMO at A-MAX Insurance.
Sue Keith
Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in…
Percent Increase
Percent increase is a way of expressing how much a value has grown relative…
Michael Domanic
Michael Domanic is the Head of AI at UserTesting, where he leads the company’s…
Over-the-Top (OTT)
Over-the-Top (OTT) refers to the delivery of video, audio, and other media content directly…
Machine Learning Operations (MLOps)
MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…
Lindsey Irvine
Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that…
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
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Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage…
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…