Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
AdStock Effects
AdStock effects refer to the prolonged impact of advertising on consumer behavior after the…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Sitecore XM Cloud
Sitecore XM Cloud is a cloud-native, headless SaaS content management system that enables brands…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the…
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More Articles on MarTech, AI, & Customer Experience
Inventory visibility enhances the customer experience
In the retail environment, where consumer expectations are continually evolving, the importance of inventory visibility cannot be overstated. As discussed…
