Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create…
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The increase in bot traffic threatens digital security
The rise of bot activity has emerged as a significant threat to digital security, and the implications of increased bot…
