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#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Today, we are here at eTail Palm Springs, and we’re going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We’ll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
Chris Cubba
Currently serving as the Chief Revenue Officer at Snipp, Chris Cubba oversees the sales,…
Shutterstock
Shutterstock is a global creative platform that provides high-quality licensed stock photography, vectors, illustrations,…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
Michael Domanic
Michael Domanic is the Head of AI at UserTesting, where he leads the company’s…
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
Rajesh Sankaran
Rajesh Sankaran is CMO at A-MAX Insurance.
Lindsey Irvine
Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that…
Fredrik Skantze
Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers…
Americans with Disabilities Act (ADA)
The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…
Andrea Tortella
Andrea Tortella is CEO at Thrad.
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Articles on MarTech, AI, & Customer Experience
Fragmented communication harms the customer experience
The relationship between brands and customers is increasingly complex, characterized by a multitude of communication channels and touchpoints. The fragmentation…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Expert Mode: Why Loyalty is Broken—and How AI, Personalization, and Omnichannel Fix It
Loyalty isn’t dead. It’s just been grossly misunderstood. Traditional loyalty programs—built on points, perks, and…
Expert Mode: Navigating the Hiring Rollercoaster—What Marketing Leaders Need to Know Now
Marketing teams are being stretched, restructured, and reimagined—all while trying to deliver more impact with…
Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement…