Expert Advice for Marketing Leaders on MarTech, AI, & CX


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Synthetic Data

Synthetic data refers to artificially generated data that is created to mimic the characteristics…

Optimizely One

Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…

Tealium

Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…

Likert Scale

The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…

Hubspot Marketing Cloud

HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…

Account Takeover (ATO)

Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

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The Agile Brand Guide
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