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#835: Qualtrics’ Jordan Harper on using synthetic panels to get real insight
We are in Seattle at the Qualtrics X4 Summit, and today, we’re going to talk about a fundamental shift in how we gather customer insights. We’ll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Bit
Bit is a component-driven development platform that helps frontend teams build, reuse, and collaborate…
Anthropic Mythos controversy
The Anthropic Mythos controversy refers to the debate that followed Anthropic’s April 7, 2026…
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
Money Left on the Table (MLOT)
Money Left on the Table (MLOT) is the estimated value of revenue or profit…
Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…
Chris Cubba
Currently serving as the Chief Revenue Officer at Snipp, Chris Cubba oversees the sales,…
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
Chip Lewis
Chip Lewis is Director of Web Analytics at Shutterfly
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
More Industry News
Articles on MarTech, AI, & Customer Experience
Declining customer feedback a growing concern for businesses
Understanding customer sentiment is more crucial than ever for businesses striving to enhance their customer experience (CX). However, recent findings…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…
The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value
Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at…
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…