A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Third-Party Logistics (3PL)
Third-party logistics (3PL) refers to the practice within the ecommerce sector where companies outsource…
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
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More Articles on MarTech, AI, & Customer Experience
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers…
