Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Data Axle
Data Axle is a cloud-based data platform that provides comprehensive B2B and B2C data,…
Hashed Email (HEM)
A hashed email (HEM) is a cryptographic representation of an email address created by…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
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More Articles on MarTech, AI, & Customer Experience
AI Integration Drives Enterprise Success
The integration of artificial intelligence (AI) into enterprise operations is becoming increasingly vital. Thus, the successful adoption of AI is…
