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#833: Qualtrics’ Ali Henriques on accelerating the speed to insights with synthetic research
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Anthropic Mythos controversy
The Anthropic Mythos controversy refers to the debate that followed Anthropic’s April 7, 2026…
Phyllis Fang
Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
Three Horizons Model
The Three Horizons Model is a strategic planning and innovation portfolio framework that helps…
Lena Moriarty
Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…
Crossing the Chasm
Crossing the Chasm is a marketing and product strategy framework that describes the difficulty…
Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…
Chris Cubba
Currently serving as the Chief Revenue Officer at Snipp, Chris Cubba oversees the sales,…
Money Left on the Table (MLOT)
Money Left on the Table (MLOT) is the estimated value of revenue or profit…
Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
Chip Lewis
Chip Lewis is Director of Web Analytics at Shutterfly
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
More Industry News
Articles on MarTech, AI, & Customer Experience
Declining customer feedback a growing concern for businesses
Understanding customer sentiment is more crucial than ever for businesses striving to enhance their customer experience (CX). However, recent findings…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix
Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has…
The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value
Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code…
Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at…
Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And…