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The Agile Brand with Greg Kihlström

#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption

Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest. To help me discuss this topic, I’d like to welcome, Sharon Argov, CMO at AI21 Labs.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Data Lake

A data lake is a centralized repository that stores raw, semi-structured, and structured data…

Phyllis Fang, Transcend

Phyllis Fang

Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before…

Peter Galvin

Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…

AI21 Labs

AI21 Labs is an artificial intelligence company specializing in developing large language models (LLMs)…

Chris Cubba

Currently serving as the Chief Revenue Officer at Snipp, Chris Cubba oversees the sales,…

Travis Cushing

As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…

Rajesh Sankaran

Rajesh Sankaran is CMO at A-MAX Insurance.

Bit

Bit is a component-driven development platform that helps frontend teams build, reuse, and collaborate…

Americans with Disabilities Act (ADA)

The Americans with Disabilities Act (ADA) is a United States civil-rights law first enacted…

Concept Drift

Concept drift is the change, over time, in the relationship between input variables and…

Lindsey Irvine, CMO at Square

Lindsey Irvine

Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that…

In-Store Marketplace (ISM)

In-Store Marketplace is a retail media platform that enables programmatic advertising on digital screens…


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