A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#621: The evolving buyer’s journey with Liz Robillard and Kristin Schoenstein, WBR
eTail Palm Springs is coming up soon – February 24-27 in Palm Springs, CA, and I can’t wait – make…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Digital Wallet
A digital wallet, also known as an e-wallet, is an electronic device or online…
Standard Operating Procedure (SOP)
A Standard Operating Procedure (SOP) is a set of step-by-step instructions compiled by an…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Embracing technology with optimism and realism
Embracing technology with optimism and realism is essential in today’s rapidly evolving world. As discussed in the podcast, there is…
