The appointments span go-to-market, brand, product, and sales engineering as the experience management leader looks to convert AI momentum into measurable customer outcomes.
Qualtrics has appointed five senior leaders across its sales, marketing, and product organizations, a coordinated set of moves aimed at helping customers accelerate the returns they see from experience management as AI reshapes what the category can deliver. The company framed the appointments as an extension of its category leadership, expanding AI capabilities, and recent growth following its combination with Press Ganey Forsta.
For enterprise marketing and CX leaders evaluating the platform landscape, the appointments signal where Qualtrics is placing its bets: on the people and go-to-market machinery required to scale AI adoption and translate experience data into action.
Scaling the Go-to-Market Engine
Adam Block has been appointed Chief Sales Officer, taking responsibility for Qualtrics’ global go-to-market organization. His remit spans Sales, Sales Development, Solutions Engineering, Revenue Operations, Partnerships & Alliances, and Sales Enablement. The company said Block will concentrate on scaling the people, systems, and execution that help customers realize faster, more measurable value from experience management—a signal that Qualtrics is prioritizing execution discipline as it grows.
Complementing that mandate, Khoi Hoang has been named leader of Qualtrics’ Global Sales Engineering organization, overseeing the Solution Strategy and Solution Engineering teams. In this role, Hoang is tasked with equipping customers with the technical expertise and strategic guidance needed to accelerate and grow their returns from experience management—the connective tissue between product capability and customer implementation.
Aaron Ellis has been appointed to lead Corporate Sales. Ellis will direct Qualtrics’ corporate sales teams to provide customers in that segment with dedicated support and deeper expertise across the full lifecycle—from initial purchase through expansion and renewal of their experience management investment.
Repositioning the Brand for the AI Era
On the marketing side, Ken Coleman has been appointed Senior Vice President, Marketing, where he will lead Qualtrics’ global marketing organization. Coleman’s focus is on further establishing the Experience Management category in the AI era and elevating the Qualtrics brand through storytelling centered on customer impact and best practices—an emphasis on demonstrable outcomes over abstract capability that tends to resonate with practitioner audiences.
Accelerating AI-Driven Product Development
Rounding out the appointments, Ken Hoang has been promoted to Senior Vice President, Product, leading Qualtrics’ Product Management and Design organization. His charge is to accelerate the next generation of AI-driven capabilities the company is building for experience management, along with the value those capabilities deliver to customers. The promotion places product development—and its AI roadmap specifically—at the center of the company’s forward strategy.
Building on Category Leadership and Recent Expansion
The appointments arrive as Qualtrics scales its AI investments and integrates its combination with Press Ganey Forsta, an expansion that has broadened the company’s footprint across industries. Qualtrics has positioned experience management as increasingly essential in a moment when agentic AI is proliferating and the quality of the experience on the other end of those systems carries growing weight.
“As AI redefines what people expect from every experience in their lives, Qualtrics is raising the standard for what Experience Management can do across every industry we serve,” said Jason Maynard, CEO of Qualtrics. “We are adding proven, world-class talent to our team to give our customers the expertise, technology, and support they need to move faster and deliver trusted, outcome-driven experiences in every moment that matters.”
What It Means for Enterprise Leaders
Taken together, the five appointments reflect a deliberate alignment of sales, marketing, and product leadership around a single objective: converting AI capability into measurable customer value. For enterprise marketing and CX teams assessing their experience management stack, the moves suggest Qualtrics intends to compete not only on technology but on the depth of expertise and execution it brings to customer outcomes—a theme worth watching as the platform continues to evolve.
